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Keystone Financial Group, Inc.

Updated today

Client assets under management

$234,392,446

Clients

277

24% high-net worth

Advisors

7

of 7 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

40

Low

Average account size

$846,182

About

Keystone Financial Group, Inc. is a registered investment adviser that works with individual clients (including high-net-worth individuals), pension and profit-sharing plans, trusts, estates, and other entities. The firm provides discretionary and non-discretionary portfolio management, comprehensive financial planning, and pension consulting, and typically advises on mutual funds and exchange-traded funds and through firm-managed model portfolios.

The firm tailors advice to each client’s objectives and uses model portfolios ranging from conservative to aggressive alongside periodic short-term trading when deemed suitable; accounts are monitored on an ongoing basis with at least annual reviews and regular performance reporting. Keystone provides financial planning services to portfolio management clients at no additional charge and relies on Charles Schwab as the primary qualified custodian for accounts invested in its models.

Distinctive features include an affiliation with an accounting firm (Large & Gilbert, Inc.), to which the firm may refer clients for accounting services, and that the firm is licensed as an insurance agency with advisors who may sell commission-based insurance products. These affiliations create potential conflicts of interest — disclosed in the brochure — because the firm may recommend affiliated accounting services and insurance products in addition to its advisory services, though clients are not required to use those affiliated services.

Client services

Financial planning Portfolio management Pension consulting Advisory consulting

Expertise

Wealth management

Fee options

Fixed

Fixed fees range between $1,500 and $7,500 for financial planning and consulting services

Project-based

$250 per hour

Other

Account minimum: $250,000

Main office location

Keystone Financial Group, Inc.

6849 Peachtree Dunwoody Road, Building A1

Atlanta GA 30328, United States

Number of offices

1

Most active in

Florida · Georgia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Rhonda G

Series 66

Atlanta, GA

Keystone Financial Group, Inc.

Rhonda Gilbert is a Series 66-licensed financial advisor with Keystone Financial Group, Inc. in Atlanta, Georgia, bringing 27 years of industry experience. She previously worked at Cambridge Investment Research, Inc. for 10 years and has been associated with Large & Gilbert Pc since 1977. Outside of her advisory role, Gilbert is involved in several non-investment-related business ventures, including commercial property rentals and a technology solutions company. Keystone Financial Group is a team-based registered investment adviser serving individuals, pension plans, trusts, estates, and business entities. The firm manages approximately $200 million using mutual funds and ETFs within model portfolios tailored to different risk tolerances, and it provides comprehensive financial planning services to its clients.

Wealth management
user avatar

Nancy H

Series 63, Series 65

Atlanta, GA

Keystone Financial Group, Inc.

Nancy Houska is a financial advisor at Keystone Financial Group, Inc. in Atlanta, GA, with 15 years of industry experience. She holds Series 63 and Series 65 licenses and has worked with Keystone since 2012, including a prior five-year period at Cambridge Investment Research Inc. As part of her role, she serves as a liaison between clients and insurance providers, coordinating insurance information and quotes. Keystone Financial Group is a team-based registered investment adviser managing approximately $200 million for individuals, pension plans, trusts, estates, and business entities. The firm employs mutual funds, ETFs, and model portfolios based on fundamental and technical analysis and modern portfolio theory, offering comprehensive financial planning alongside portfolio management.

Wealth management
user avatar

Jose C

Series 65

Atlanta, GA

Keystone Financial Group, Inc.

Jose Chavez Cuellar is a financial advisor at Keystone Financial Group, Inc. in Atlanta, GA. He holds a Series 65 designation and has experience working at Large and Gilbert, Deloitte, The Home Depot, and Sam’s Club. He has been with Keystone Financial Group since 2025. Keystone Financial Group is a team-based registered investment adviser managing approximately $200 million for around 249 clients. The firm serves individuals, pension plans, trusts, estates, and business entities, using mutual funds, ETFs, and model portfolios based on fundamental and technical analysis as well as modern portfolio theory.

Wealth management
user avatar

Thomas S

Series 66

Atlanta, GA

Keystone Financial Group, Inc.

Thomas Savage is a financial advisor with Keystone Financial Group, Inc. in Atlanta, GA, holding a Series 66 designation and 27 years of industry experience. He has worked at Cambridge Investment Research, Inc. for ten years and has been affiliated with Keystone Financial Group and Large & Gilbert Pc since 1999 and 1987, respectively. Outside of his advisory role, Savage is involved in several non-investment business activities, including ownership interests in commercial rental properties and a technology solutions company. Keystone Financial Group is a team-based registered investment adviser managing approximately $200 million for around 249 clients. The firm serves individuals, pension plans, trusts, estates, and business entities, utilizing mutual funds, ETFs, and model portfolios based on fundamental and technical analysis and modern portfolio theory.

Wealth management
user avatar

Gary F

Series 63, Series 65

Atlanta, GA

Keystone Financial Group, Inc.

Gary Fortier is a financial advisor with Keystone Financial Group, Inc. in Atlanta, GA, holding Series 63 and Series 65 licenses and bringing 22 years of industry experience. He has been with Keystone since 2004 and also partners at Large & Gilbert, a CPA firm providing tax and accounting services to high-net-worth clients. In addition to his advisory role, he is involved in software sales related to construction accounting and works as an independent insurance agent. Keystone Financial Group is a team-based registered investment adviser serving individuals, pension plans, trusts, estates, and business entities. The firm manages approximately $200 million using mutual funds, ETFs, and model portfolios based on fundamental and technical analysis, offering both discretionary and non-discretionary portfolio management alongside comprehensive financial planning.

Wealth management
user avatar

Andrew G

CFP®, Series 66

Atlanta, GA

Keystone Financial Group, Inc.

Andrew Gilbert is a CFP® professional with 16 years of experience in the financial services industry. He has worked at Keystone Financial Group, Inc. since 2009 and previously spent eight years at Cambridge Investment Research, Inc. In addition to his advisory role, he is an independent insurance agent for various insurance companies. Keystone Financial Group is a team-based registered investment adviser managing approximately $200 million for individuals, pension plans, trusts, estates, and business entities. The firm employs mutual funds, exchange-traded funds, and model portfolios based on fundamental and technical analysis and modern portfolio theory, offering comprehensive financial planning alongside portfolio management services.

Wealth management
user avatar

Ryan M

CFP®, Series 66

Atlanta, GA

Keystone Financial Group, Inc.

Ryan Mccafferty is a CFP® professional with 11 years of industry experience, currently serving as an advisor at Keystone Financial Group, Inc. since 2017. Prior to joining Keystone, he worked at Morgan Stanley for three years. Outside of his advisory role, he is a partner in an e-commerce business focused on creating T-shirt designs. Keystone Financial Group is a team-based registered investment adviser managing approximately $200 million for around 249 clients, including individuals, pension plans, trusts, estates, and business entities. The firm employs mutual funds, ETFs, and model portfolios based on fundamental and technical analysis and modern portfolio theory, offering both discretionary and non-discretionary portfolio management combined with comprehensive financial planning.

Wealth management
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