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Key Concerns Inc

Updated today

Client assets under management

$21,930,000

Clients

188

3% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

94

High

Average account size

$116,649

About

Key Concerns Inc. serves individual clients — including both non‑high‑net‑worth and high‑net‑worth individuals — as well as small business retirement plans, offering selection and monitoring of third‑party money managers, financial planning, and consulting services. The firm prepares a written Personal Investment Policy Statement (PIPS) for each client and assists with implementation through unaffiliated advisers.

Its investment process centers on matching a client’s PIPS to unaffiliated registered investment advisers based on account size, risk tolerance and investment philosophy, followed by ongoing due diligence and performance monitoring of the selected managers. Key Concerns does not provide discretionary portfolio management itself; instead it facilitates manager selection, coordinates reviews, and may recommend changes that the chosen manager implements.

Compared with peers, the firm’s structure is notable for its formal solicitor/referring role and fee‑sharing relationships with multiple third‑party advisory firms (the brochure lists six firms and notes the recent addition of USA Financial as a manager). The firm also combines advisory referral services with insurance activities — including licensed insurance agents and receipt of commissions on life, health and annuity products — while stating it does not have custody of or discretionary authority over client accounts.

Client services

Financial planning Pension consulting Selection of other advisers

Fee options

Commissions

Commissions on life insurance products, health insurance, and annuities per carrier terms

Project-based

$100 to $150 per hour

Main office location

Key Concerns Inc

440 Eureka, Suite B

Wyandotte MI 48192, United States

Number of offices

2

Most active in

Michigan

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Erin S

Series 65

Wyandotte, MI

Key Concerns Inc

Erin Shelton is a Series 65–licensed financial advisor with Key Concerns Inc in Wyandotte, MI, where she has worked since 2008. She has 15 years of industry experience. Outside of her advisory role, she is involved in the rare coin business through Farmington Valley Rare Coins and facilitates estate planning data gathering for Doyle Law PC. Key Concerns Inc serves individual clients and small business retirement plans by selecting and monitoring third-party money managers and providing financial planning and consulting. The firm matches clients to unaffiliated advisers based on personalized investment policies and performs ongoing due diligence without providing discretionary portfolio management itself.

user avatar

Jennifer B

Series 65

Wyandotte, MI

Key Concerns Inc

Jennifer Brown is a financial advisor at Key Concerns Inc with 14 years of industry experience. She holds a Series 65 designation and has worked at Belpointe Asset Management, LLC since 2016 and Key Concerns, Inc. since 2011, as well as a brief tenure at Tuttle Wealth Management. Outside of advisory services, she is involved in tax preparation through Liberty Tax. Key Concerns Inc. serves individual clients and small business retirement plans by selecting and monitoring third-party money managers and providing financial planning and consulting services. The firm focuses on aligning clients’ Personal Investment Policy Statements with appropriate unaffiliated advisers and maintains a formal solicitor role with multiple third-party advisory firms.

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