Kenobi Wealth

Kenobi Wealth provides subscription-based financial planning and portfolio management primarily for individuals and families, with stated focus areas that include young families, first-generation wealth builders, and high-earning professionals. The firm’s service tiers bundle comprehensive financial planning, investment management, tax planning, and insurance strategy on a flat monthly fee basis rather than charging asset-based (AUM) fees; investment management is only available as part of these tiers rather than as a standalone service.

The firm follows a long-term, goal-based, evidence-informed investment approach that emphasizes diversified core ETF allocations, direct indexing and thematic strategies, tax efficiency, periodic rebalancing, and limited use of alternative investments when appropriate. Kenobi Wealth typically accepts discretionary authority, documents and accommodates client-imposed investment restrictions, and relies on third‑party custodial platforms (e.g., Charles Schwab) for trade execution and account custody.

Noteworthy departures from common solo-advisor practices appear in the brochure: the firm's subscription model and explicit refusal to use AUM fees, the inclusion of business advisory and “Business Treasury, Retirement Plans & Benefits Strategy” services in its highest tier (indicating work with corporate or plan‑sponsor clients), and the principal’s role as a licensed insurance agent who may receive commissions. The brochure also discloses non‑advisory business involvement (a minority ownership and administrative services relationship with a family‑owned software company) and operational choices such as account-by-account trade execution rather than block aggregation, which may affect execution consistency.