Kennon Wealth Management, LLC

Kennon Wealth Management is a single‑advisor independent firm that serves a small roster of individual clients by arranging investment services rather than directly managing assets. The firm does not act as an asset manager or custodian; instead it facilitates client relationships with third‑party money managers and provides ongoing liaison and reporting support.

Rather than exercising discretionary portfolio management, the firm evaluates clients’ goals and recommends third‑party managers (including relationships disclosed with Gradient Investments and Steele Capital), helps complete onboarding paperwork, and monitors the managers’ performance and reports. In return the firm receives referral and revenue‑sharing arrangements from those managers and provides periodic client reviews and delivery of required disclosures.

Distinctive features include the principal’s licensed insurance activities—more than half of the principal’s time is spent selling insurance products for which commissions are paid—and explicit incentive arrangements with a third‑party manager that provide marketing, technology and other benefits to the firm. The combination of not managing client assets in‑house, not relying on a percentage‑of‑AUM fee model, and operating as a small referral‑centric practice with disclosed fee‑sharing/incentive relationships differentiates the firm from most independent peers.