Kelly Investment Management, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$570,794
Total clients
3
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
3
Average account size
$190,265
About
Kelly Investment Management, LLC provides investment advisory and financial planning services to individuals, families, and small business owners under the assumed business names Haven Financial Advisory and Cofactor Financial. The firm offers managed accounts through qualified custodians and standalone financial planning and consulting engagements tailored to client needs.
The firm’s investment process centers on matching asset allocation and strategy to each client’s time horizon and risk tolerance, employing techniques such as asset allocation, dollar‑cost averaging, technical analysis, and both long‑ and short‑term purchases as appropriate. Clients complete a risk profile and receive at least quarterly reviews; accounts may be managed either discretionary or non‑discretionary, with a meaningful portion of assets handled on a client‑directed (non‑discretionary) basis that requires client approval for trades.
Kelly Investment Management’s small scale — a single advisor serving a very limited client base and managing roughly $571,000 in total AUM split nearly evenly between discretionary and non‑discretionary mandates as of February 4, 2026 — distinguishes it from most independent peers. The firm also notes it does not accept commissions for product sales and offers a range of fixed‑scope planning modules while recommending a small set of preferred custodians (though clients may direct brokerage).
Client services
Expertise
Fee options
Fixed fees for longer-term consulting projects range from $1,000 to $1,750 per project; Additional fixed fee services as listed above
$0 - $999,999: 0.95% $1,000,000 - $2,000,000: 0.85% $2,000,001 - $4,000,000: 0.75% $4,000,001+: 0.65%
$125 - $250 per hour depending on negotiation
Account minimum: $250,000 Fee-only: Hourly fees range from $125 - $250 per hour; Fixed fees range from $1,000 to $1,750 per project; Additional fixed fee services: Financial Health Check-Up $199, Budgeting & Saving Strategy $199, Debt Management & Reduction Plan $249, Retirement Planning Session $349, Investment Portfolio Review $299
Main office location
Kelly Investment Management, LLC
Raleigh NC, United States
Number of offices
2
Most active in
North Carolina
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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