Kelly Financial Services LLC

Kelly Financial Services provides wealth management and financial planning to individuals and high‑net‑worth households, with an emphasis on clients who are nearing or in retirement. The firm manages client portfolios primarily on a discretionary basis and also offers non‑discretionary guidance for variable annuities and employer‑sponsored retirement plans, reporting about $623.6 million in assets across roughly 1,401 client households served by six investment professionals.

KFS documents client objectives in an Investment Policy Statement and pursues income and capital growth consistent with capital preservation, using individual equities, fixed income, mutual funds and ETFs with generally long‑term holdings and periodic tactical adjustments. The firm may engage third‑party sub‑advisors and customized model portfolios for portions of client assets, and its investment adviser representatives are licensed insurance agents who may recommend fixed index annuities and receive commission compensation, a dual role disclosed to clients.

Noteworthy features include an unusually high client load per advisor — roughly 230+ households per investment professional — which may reflect greater reliance on model portfolios or delegation to third‑party managers for portions of accounts. The brochure also discloses fee‑sharing arrangements when sub‑advisors are used and requires clients to custody assets at Fidelity, which shapes its execution, reporting and account administration practices.