Kellogg Wealth Advisors, Inc.

Kellogg Wealth Advisors, Inc. provides investment advisory services and introduces clients to third‑party discretionary managers and model portfolios for individuals, pension and profit‑sharing plans, trusts, estates, and business entities, managing roughly $9.5 million for about two dozen clients. The firm also offers commissionable life, disability, long‑term care, and health insurance products through its principal’s insurance appointments.

The firm does not take independent discretionary trading authority over client accounts; instead it advises on manager selection and uses platforms and outside managers (including the AssetMark platform and Cantor Fitzgerald/EMA strategies) to implement portfolio management. Its investment analysis draws on both fundamental and technical methods and generally favors long‑term purchase strategies, with account reviews performed at least annually.

Distinctive aspects relative to peers include the combination of a small, single‑advisor RIA structure that is incorporated rather than a sole proprietorship, a primarily non‑discretionary advisory model, and ongoing insurance-sales activity (allocated at about 10–20% of the firm’s time). The firm discloses fee‑sharing and referral arrangements with third‑party managers and potential conflicts from insurance compensation, does not aggregate block trades, and holds client assets with qualified custodians.