Keep It Simple Financial Planning
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$71,206,701
Clients
92
21% high-net worth
Advisors
1
of 2 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
92
HighAverage account size
$773,986
About
Keep It Simple Financial Planning provides financial planning and discretionary portfolio management primarily for individuals and couples, with an emphasis on clients approaching or in retirement, and also offers advisory services to employer-sponsored retirement plans; the firm reports roughly $71 million in assets under management for a boutique client base. Services include standalone fixed-fee financial planning engagements as well as ongoing AUM-based investment management and periodic guidance tied to retirement income, tax considerations, and changes in client circumstances.
The firm’s investment approach is predominantly passive, constructing diversified portfolios from index mutual funds and exchange-traded funds and monitoring platform holdings, concentrations, and leverage as part of its due diligence. Portfolio management is discretionary when engaged, and the firm coordinates investment recommendations with clients’ broader financial plans while disclosing material risks such as market, inflation, and strategy risk.
Noteworthy among peers, the firm regularly offers educational seminars and speaking engagements for organizations and the public and operates an affiliated wealth-education program, reflecting an emphasis on client education that is relatively uncommon for firms of this size. The firm also participates in the Betterment Advisor Network and uses custodial platforms such as Betterment and Schwab; the brochure discloses referral-related platform fees and a transfer-out arrangement tied to Betterment that could influence custody recommendations.
Client services
Financial planning
Portfolio management
Pension consulting
Selection of other advisers
Educational seminars or workshops
Expertise
Retirement income strategy
Income planning
General tax planning
Retirement withdrawal strategies
Cash flow / budgeting
Fee options
Technology tool setup fees: $500 one-time for Cash Flow Mapping; $2,000 - $4,000 one-time for RightCapital setup; Simply Seminars fees from free to $5,000 per seminar or free to $1,000 per participant
$0 - $250,000: 1.50% $250,000 - $500,000: 1.25% $500,000 - $1,000,000: 1.00% $1,000,000 - $5,000,000: 0.80% $5,000,000+: 0.65%
$200 to $500 per hour depending on complexity
Minimum fee: $2,500 - $10,000 for Simple Financial Planning service Fee-only: Hourly financial planning fees range from $200 to $500 per hour
Main office location
Keep It Simple Financial Planning
134 S. Glassell St., Suite E
Orange CA 92866, United States
Number of offices
1
Most active in
Keep It Simple Financial Planning has reported serving >5 clients in these states in the last 12 months.
California · Florida · New York · Texas
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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