Keating Investment Counselors Inc

Keating Investment Counselors is an SEC-registered adviser managing roughly $383 million for about 150 clients, primarily individuals (including high‑net‑worth clients), trusts, estates, charitable organizations, and pension/profit‑sharing plans. The firm offers discretionary and non‑discretionary portfolio management as well as advisory consulting and serves as sub‑adviser to the Keating Active ETF.

The adviser follows a “growth‑at‑a‑reasonable‑price” philosophy, combining fundamental analysis with charting techniques to construct primarily long‑term equity‑oriented portfolios while using shorter‑term trades when opportunities arise. It treats cash as an asset class, performs ongoing supervision and rebalancing, and may include ETFs and mutual funds—explicitly including allocations to the Keating Active ETF in separately managed accounts, with the ETF excluded from client billing when held to mitigate a conflict of interest.

Noteworthy features relative to peers include its active role managing and marketing an ETF and its willingness to manage investment company clients, arrangements that are uncommon among similarly sized supported firms. The brochure discloses a resolved 2017 state registration matter and describes affiliations and referral relationships with another registered adviser and a former promoter, which the firm says it manages through written policies and oversight.