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Kassouf Wealth Advisors, LLC

Updated today

Client assets under management

$362,656,643

Clients

198

57% high-net worth

Advisors

6

of 10 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

33

Very Low

Average account size

$1,831,599

About

Kassouf Wealth Advisors, LLC is a fee-only, SEC-registered advisory firm that provides financial planning, investment consulting, and asset management to individuals, businesses, trusts, and qualified retirement plans. The firm manages client accounts on a discretionary basis and offers retirement-plan investment services through a relationship with Savant Wealth Management, an independent SEC-registered adviser.

The firm’s investment approach is grounded in Modern Portfolio Theory and a passive, low‑cost emphasis—typically recommending diversified, indexed mutual funds and ETFs and prioritizing control of fees, expenses, and taxes. For some clients Kassouf Wealth leverages Savant’s model portfolios and access to institutional‑class funds, and it may recommend private investments only to clients who meet the firm’s “qualified” or “accredited” thresholds.

Kassouf Wealth’s business mix is notable for its affiliations: associated persons are also CPAs at Kassouf & Co., P.C., and are affiliated with Kassouf Retirement Plan Services, LLC, with staff time roughly allocated across accounting work (≈50%), investment advice (≈30%), retirement‑plan consulting (≈10%), and other business activities (≈10%). The firm also uses formal referral/promoter arrangements and the Savant partnership to provide institutional funds and third‑party performance reporting, which shapes the firm’s integrated tax, plan‑administration, and investment service offering.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Newsletters or periodicals

Expertise

Wealth management Passive / index investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k)

Fee options

Fixed

Negotiated financial planning fees for projects, billed as work progresses or upon presentation of plan.

Percentage

$0 - $2,000,000: 1.00% $2,000,001 - $5,000,000: 0.80% $5,000,001 - $10,000,000: 0.60% $10,000,001+: 0.40%

Project-based

Hourly financial planning fees range from $100 to $440 depending on plan size and complexity.

Other

Account minimum: $150,000 Minimum fee: Minimum annual fee of $2,000 for accounts with Savant Wealth Management; fees and minimum account values are negotiable and may be waived. Fee-only: Fee-only wealth management and financial planning firm charging fees based on assets under management and/or hourly fees for financial planning.

Main office location

Kassouf Wealth Advisors, LLC

2101 Highland Avenue South, Suite 650

Birmingham AL 35205-4022, United States

Number of offices

1

Most active in

Alabama · Louisiana · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

David K

CFP®, Series 65

Birmingham, AL

Kassouf Wealth Advisors, LLC

David Kassouf is a CFP® with 25 years of experience in financial advisory services and is the founder of Kassouf Wealth Advisors, LLC, where he has worked since 1999. He is also the director and lead partner in the business services group at Kassouf & Co., P.C., a certified public accounting firm established in 1974. Kassouf Wealth Advisors is a fee-only advisory firm serving individual and institutional clients with financial planning, investment consulting, and discretionary asset management. The firm employs a Modern Portfolio Theory framework and a passive investment approach, focusing on low-cost, broadly diversified mutual funds and ETFs.

Wealth management Passive / index investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k)
user avatar

Michelle P

CFP®

Birmingham, AL

Kassouf Wealth Advisors, LLC

Michelle Pike is a CFP® professional with 22 years of experience in the financial industry. She has been with Kassouf Wealth Advisors, LLC and its predecessor, L. Paul Kassouf & Co., since 2000. In addition to her advisory role, she serves as a principal at an affiliated accounting firm, performing various accounting functions. Kassouf Wealth Advisors is a fee-only firm serving individual and institutional clients, including high-net-worth individuals and qualified retirement plans. The firm employs a Modern Portfolio Theory framework with a passive investment approach, utilizing low-cost, diversified mutual funds and ETFs, and offers outsourced asset-allocation programs for day-to-day portfolio management.

Wealth management Passive / index investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k)
user avatar

Gerard K

CFP®, Series 65

Birmingham, AL

Kassouf Wealth Advisors, LLC

Gerard Kassouf is a CFP® and Series 65 credentialed financial advisor with 25 years of industry experience. He has been with Kassouf Wealth Advisors, LLC since 1999 and also serves as director and partner in the healthcare services group at Kassouf & Co., P.C., a certified public accounting firm. In addition to his advisory work, he is involved in healthcare consulting and pension plan compliance through affiliated business activities. Kassouf Wealth Advisors is a fee-only firm serving individual and institutional clients, including high-net-worth individuals, businesses, and qualified retirement plans. The firm employs a Modern Portfolio Theory framework with a passive investment approach, focusing on low-cost, diversified mutual funds and ETFs and utilizing outsourced asset-allocation programs for portfolio management.

Wealth management Passive / index investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k)
user avatar

Jonathan K

PFS™

Birmingham, AL

Kassouf Wealth Advisors, LLC

Jonathan Kassouf is a PFS™ credentialed advisor with six years of industry experience. He is the director of Kassouf & Co., P.C., a public accounting firm he has been involved with since 2008. Kassouf Wealth Advisors, LLC is a fee-only advisory firm serving individual and institutional clients, including high-net-worth individuals and qualified retirement plans. The firm employs a Modern Portfolio Theory framework with a passive investment style, emphasizing low-cost, broadly diversified mutual funds and ETFs, and provides discretionary asset management through a seven-advisor team.

Wealth management Passive / index investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k)
user avatar

Shannon P

CFP®, Series 66

Birmingham, AL

Kassouf Wealth Advisors, LLC

Shannon Pike is a CFP® and holds a Series 66 license with 21 years of industry experience. She has worked at Kassouf Wealth Advisors, LLC and Kassouf & Co., P.C. since 2022, and previously worked at Tanglewood Legacy Advisers, LLC from 2016 to 2022. In addition to her advisory role, she serves as a principal at an accounting firm where she performs various accounting functions. Kassouf Wealth Advisors is a fee-only firm serving individual and institutional clients, including high-net-worth individuals and qualified retirement plans. The firm uses a Modern Portfolio Theory framework with a passive investment style focused on low-cost, diversified mutual funds and ETFs, and offers an outsourced asset-allocation program administered by Savant Wealth Management.

Wealth management Passive / index investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k)
user avatar

Caroline G

CFP®, Series 63

Birmingham, AL

Kassouf Wealth Advisors, LLC

Caroline Gayle is a CFP® with 14 years of industry experience. She is currently with Kassouf Wealth Advisors, LLC, where she has worked since 2024. Her prior experience includes roles at Northwestern Mutual Wealth Management Company, Northwestern Mutual Investment Services LLC, Patterson Andrews Wealth Management, Wesley Patterson, and Stifel. Kassouf Wealth Advisors is a fee-only firm serving individual and institutional clients, including high-net-worth individuals and qualified retirement plans. The firm employs a Modern Portfolio Theory framework with a passive investment approach, utilizing low-cost, diversified mutual funds and ETFs, and often outsources day-to-day portfolio management to Savant Wealth Management.

Wealth management Passive / index investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k)
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