Kardinal Financial
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$9,016,638
Clients
19
16% high-net worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
19
LowAverage account size
$474,560
About
Kardinal Financial provides comprehensive financial planning and associated investment management to individual and high-net-worth clients, and also offers project-based planning on topics such as retirement, tax, estate, and cash-flow planning. Investment management is delivered only as part of a comprehensive planning engagement, with ongoing monitoring and at least semi-annual client meetings.
The firm’s investment approach emphasizes passive portfolio construction and asset allocation consistent with Modern Portfolio Theory and the Efficient Markets view, using index mutual funds and ETFs and measuring risk with metrics such as standard deviation, Sharpe and Sortino ratios, and drawdowns. Portfolios are tailored to client goals and risk tolerances and diversification is achieved across equity, fixed income, cash, and alternative asset classes.
Compared with many peers, Kardinal Financial does not charge percentage-of-assets-under-management fees; instead it uses fixed recurring planning fees and separate project-based fixed fees and does not accept third‑party compensation for product sales. The firm manages roughly $9 million for a small client base and follows a written fiduciary code, CFP-oriented standards, and formal policies on personal trading, custody limited to fee withdrawal, and business continuity.
Client services
Financial planning
Portfolio management
Expertise
General retirement planning
Income planning
College savings (529s, UTMA, etc.)
Fee options
Minimum fee: Annual fees range from $2,400 to $12,000 for Comprehensive Financial Planning & Investment Management Fee-only: Project-Based Financial Planning offered on a fixed fee basis ranging from $100 to $6,000
Main office location
Kardinal Financial
Verona WI, United States
Number of offices
1
Most active in
Kardinal Financial has reported serving >5 clients in these states in the last 12 months.
Texas · Wisconsin
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
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