K2 Financial Inc. logo

K2 Financial Inc.

Updated today

Client assets under management

$191,370,886

Clients

393

8% high-net worth

Advisors

8

of 10 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

49

Typical

Average account size

$486,949

About

K2 Financial is a registered investment adviser operating with a team of eight advisors and managing about $191.6 million on behalf of roughly 393 clients. The firm provides wealth and investment management, financial planning, and retirement-plan advisory services (including ERISA 3(21) oversight and 3(38) investment management) for individuals, high‑net‑worth clients, trusts, estates and retirement plans.

The firm generally pursues a primarily long‑term, discretionary portfolio approach while offering non‑discretionary options, using mutual funds, ETFs, stocks, bonds, options and third‑party/independent managers to implement strategies. K2 Financial treats cash as an asset class, uses Dimensional Fund Advisors (DFA) funds on its platform, and has a documented Artificial Intelligence policy that limits AI use to pre‑approved tools with human review and vendor due diligence.

Compared with many team firms, K2 Financial discloses the use of compensated promoters/endorsements to introduce prospective clients and describes affiliated business relationships that can generate additional revenue, including an affiliated tax‑preparation practice and an affiliated insurance agency; certain advisory personnel are also registered representatives of a broker‑dealer. The firm also participates on institutional custodian platforms (Schwab and SEI), discloses past financial assistance related to the purchase of a book of business, and details how those operational and affiliation arrangements may affect product access and client transitions.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Retirement plans for business owners (SEP, solo 401k) Income planning Active portfolio management Tax-loss harvesting

Occupation focus

Retired Founder/Business Owner

Fee options

Fixed

Fixed fees for financial planning engagements ranging from $500 to $10,000.

Percentage

$0+: 0.50% annually (minimum) +: up to 1.35% annually (maximum)

Commissions

Certain Advisory Persons receive commissions as registered representatives of Lincoln Investment Planning and from insurance sales; these commissions are separate and in addition to advisory fees.

Project-based

$250 to $400 per hour for financial planning services.

Other

Fee-only: Investment advisory fees typically range from 0.50% to 1.35% annually; fees are negotiable.

Main office location

K2 Financial Inc.

233 South Glendora Avenue

Glendora CA 91741, United States

Number of offices

3

Most active in

California · Hawaii · Nebraska · Nevada · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kevin K

CFP®, CFA®, Series 63

Glendora, CA

K2 Financial Inc.

Kevin Kurimoto is a CFP® and CFA® with 23 years of industry experience. He is a co-owner and Chief Investment Officer at K2 Financial Inc., where he has worked since 2019. His prior experience includes 11 years at Legend Equities Corporation and nine years at Lincoln Investment. Outside of his advisory role, Kurimoto serves as Treasurer and board member of the Glendora Public Library Friends Foundation, where he reviews investment recommendations for the foundation’s endowment. K2 Financial provides wealth and investment management, financial planning, and retirement-plan advisory services to individuals, high-net-worth clients, trusts, estates, and retirement plans. The firm’s investment approach is primarily long-term and tailored to each client, utilizing a range of investment vehicles including mutual funds, ETFs, individual securities, and third-party managers.

Retirement plans for business owners (SEP, solo 401k) Income planning Active portfolio management Tax-loss harvesting Retired Founder/Business Owner
user avatar

Allison K

Series 66

Glendora, CA

K2 Financial Inc.

Allison Kapadia is a financial advisor with K2 Financial Inc. in Glendora, CA, holding a Series 66 designation and eight years of industry experience. She has worked at K2 Financial since 2019 and has prior experience with Lincoln Investment and Legend Advisory, LLC. Outside of advisory duties, she manages an affiliated tax-preparation firm and prepares tax returns for clients. K2 Financial provides discretionary and non-discretionary wealth and investment management, financial planning, and retirement-plan advisory services to individuals, high-net-worth clients, trusts, estates, and retirement plans. The firm employs a primarily long-term, tailored investment approach using mutual funds, ETFs, individual securities, and options.

Retirement plans for business owners (SEP, solo 401k) Income planning Active portfolio management Tax-loss harvesting Retired Founder/Business Owner
user avatar

Travis B

Series 66

Glendora, CA

K2 Financial Inc.

Travis Bettfreund is a financial advisor at K2 Financial Inc. in Glendora, CA, holding a Series 66 designation with eight years of industry experience. His career includes five years at Merrill Lynch, Pierce, Fenner & Smith Incorporated and eleven years at The Walt Disney Company prior to entering the financial sector. Bettfreund is also a co-owner and director of K2 Financial and holds ownership interests in affiliated businesses related to insurance and the parent company of K2 Financial. K2 Financial provides wealth and investment management, financial planning, and retirement-plan advisory services to individuals, high-net-worth clients, trusts, estates, and retirement plans. The firm employs a primarily long-term, tailored investment approach using a range of investment vehicles and offers discretionary and non-discretionary services with approximately $161.9 million in assets under management.

Retirement plans for business owners (SEP, solo 401k) Income planning Active portfolio management Tax-loss harvesting Retired Founder/Business Owner
user avatar

Rene R

Series 63, Series 65

Glendora, CA

K2 Financial Inc.

Rene Rodriguez is a financial advisor at Lincoln Investment with 13 years of industry experience. He holds Series 63 and Series 65 licenses and has worked previously at The Legend Group before joining Lincoln Investment and K2 Financial Inc. Outside of his advisory work, he is the owner of a website for music enthusiasts and is active as an artist. Lincoln Investment is an SEC-registered investment adviser and broker-dealer with approximately $18.9 billion in assets under management and a network of nearly 900 advisors. The firm serves individuals, employers, retirement plan participants, charitable organizations, corporations, and other investment advisers, offering a range of financial planning, custom portfolios, model portfolios, and third-party manager access.

Retirement plans for business owners (SEP, solo 401k) Income planning Active portfolio management Tax-loss harvesting Retired Founder/Business Owner
user avatar

Matthew P

CFP®, Series 66

Glendora, CA

K2 Financial Inc.

Matthew Phillips is a CFP® professional with nine years of experience in financial advisory services. He is associated with Lincoln Investment and also serves as an Investment Adviser Representative at K2 Financial. His background includes roles at Legend Advisory LLC and Waddell & Reed Inc., as well as work in the rideshare industry with LYFT and UBER. Lincoln Investment is an SEC-registered investment adviser and broker-dealer managing approximately $18.9 billion in assets. The firm serves a diverse client base including individuals, employers, retirement plan participants, and charitable organizations, offering financial planning, custom and model portfolios, and access to third-party managers through both discretionary and non-discretionary account services.

Retirement plans for business owners (SEP, solo 401k) Income planning Active portfolio management Tax-loss harvesting Retired Founder/Business Owner
user avatar

Kyle D

Series 63, Series 65

Glendora, CA

K2 Financial Inc.

Kyle Douthit is a financial advisor at K2 Financial Inc. with two years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Lincoln Investment and several other firms prior to joining K2 Financial. Outside of his advisory role, Kyle creates and edits video content for JMK Ride, a skating brand. K2 Financial provides wealth and investment management, financial planning, and retirement-plan advisory services to individuals, high-net-worth clients, trusts, estates, and retirement plans. The firm employs a primarily long-term, tailored investment approach using mutual funds, ETFs, individual securities, and third-party managers.

Retirement plans for business owners (SEP, solo 401k) Income planning Active portfolio management Tax-loss harvesting Retired Founder/Business Owner
user avatar

Omar V

Series 63, Series 65

Glendora, CA

K2 Financial Inc.

Omar Velasco is a financial advisor with Lincoln Investment, holding Series 63 and Series 65 licenses and three years of industry experience. He previously worked at AAA Life Insurance Company and Freeway Insurance Services and has managed a vending machine service business for over a decade. Outside of his advisory role, Velasco is the managing member of a residential real estate investment company involved in property acquisition and renovation. Lincoln Investment is an SEC-registered investment adviser and broker-dealer with nearly 900 advisors and $18.9 billion in assets under management. The firm serves individuals, employers, retirement plan participants, charitable organizations, corporations, and other advisers through a mix of financial planning, custom portfolios, model portfolios, and access to third-party managers.

Retirement plans for business owners (SEP, solo 401k) Income planning Active portfolio management Tax-loss harvesting Retired Founder/Business Owner
user avatar

Jacob G

CFP®, Series 66

Glendora, CA

K2 Financial Inc.

Jacob Gorman is a CFP® professional with three years of industry experience, currently serving as a financial advisor at Lincoln Investment. His prior roles include positions at Fidelity Investments, Bank of America, Merrill, and K2 Financial. Outside of his advisory work, he serves as treasurer for the Rotary Club of Glendora, managing financial reporting and processing donations for the nonprofit. Lincoln Investment is an SEC-registered investment adviser and broker-dealer managing approximately $18.9 billion in assets with a network of nearly 900 advisors. The firm serves individuals, employers, retirement plan participants, charitable organizations, and corporations, providing a range of financial planning and investment management services through both advisor-managed and programmatic strategies.

Retirement plans for business owners (SEP, solo 401k) Income planning Active portfolio management Tax-loss harvesting Retired Founder/Business Owner
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")