JVL Wealth Strategies logo

JVL Wealth Strategies

Updated today

Client assets under management

$779,295,399

Clients

186

59% high-net worth

Advisors

7

of 8 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

27

Very Low

Average account size

$4,189,760

About

JVL Wealth Strategies provides financial planning, wealth management and investment advisory services to individuals (including high‑net‑worth clients), trusts, estates, charitable organizations, and certain business entities. The firm offers discretionary portfolio management alongside comprehensive planning work, and recommends a wide range of investments including mutual funds, ETFs, individual securities, annuities, private real estate, private equity and private credit funds.

The firm’s investment process emphasizes asset allocation, a combination of fundamental and technical security analysis, periodic rebalancing, and a mix of passive and active strategies. JVL also allocates portions of client portfolios to third‑party separately managed account (SMA) managers under tri‑party agreements, describing a formal manager selection and ongoing monitoring process and documenting SMA account features and manager discretion as part of its oversight.

Distinctive aspects of the firm include its size and client mix—approximately $784 million in AUM managed by a seven‑advisor team for about 186 clients, implying a relatively large asset base per client compared with many peers. The brochure also discloses a handful of less‑typical practices for a team firm: limited bill‑paying/custodial services and occasional personal fiduciary roles for employees (trustee/executor) for select clients, an explicit prohibition on receiving compensation from product sponsors, and documented cybersecurity controls and insurance covering third‑party technology risks.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Private / alternative investments Multi-generational wealth transfer Charitable giving & philanthropy Family Business

Fee options

Fixed

Flat fees typically ranging from $4,000 to $7,500 for financial planning projects.

Percentage

$0 - $1,000,000: 1.00% annually $1,000,000 - $2,500,000: 0.75% annually $2,500,000 - $10,000,000: 0.60% annually $10,000,000 - $25,000,000: 0.50% annually $25,000,000 - $50,000,000: 0.40% annually $50,000,000+: 0.25% annually

Project-based

Hourly fees charged under certain circumstances, specific amounts not stated.

Other

Fee-only: Flat fees typically ranging from $4,000 to $7,500 for financial planning projects for clients without managed assets.

Main office location

JVL Wealth Strategies

1657 Gezon Parkway Sw Suite C

Wyoming MI 49519, United States

Number of offices

1

Most active in

Michigan

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Adam S

CFP®, Series 65

Wyoming, MI

JVL Wealth Strategies

Adam Suwyn is a CFP® and holds a Series 65 license, currently serving as a financial advisor at JVL Wealth Strategies with three years of industry experience. His prior roles include positions at JPMorgan Chase and Greenleaf Trust. JVL Wealth Strategies is an SEC-registered advisory firm with an eight-advisor team managing over $672 million for individuals, charitable organizations, trusts, estates, and business entities. The firm employs a combination of passive and active investment strategies, offering financial planning, wealth management, discretionary portfolio management, and access to private funds and separate account solutions.

Private / alternative investments Multi-generational wealth transfer Charitable giving & philanthropy Family Business
user avatar

Shane H

Series 65

Wyoming, MI

JVL Wealth Strategies

Shane Holcomb is a financial advisor at JVL Wealth Strategies with one year of industry experience. He holds a Series 65 designation and has previously worked at Fidelity Investments and Calderone Golf Club. JVL Wealth Strategies is an SEC-registered advisory firm serving individuals, charitable organizations, trusts, estates, and business entities. The firm manages portfolios through a combination of passive and active strategies, employs third-party research, and offers access to private funds and separate account solutions.

Private / alternative investments Multi-generational wealth transfer Charitable giving & philanthropy Family Business
user avatar

Matthew K

CFP®, CFA®, Series 63, Series 65

Wyoming, MI

JVL Wealth Strategies

Matthew Kunnen is a CFP® and CFA® with 12 years of industry experience. He has worked at JVL Associates, LLC since 2013 and is currently part of the eight-advisor team at JVL Wealth Strategies in Wyoming, Michigan. JVL Wealth Strategies is an SEC-registered advisory firm managing over $672 million for approximately 173 clients. The firm serves individuals, charitable organizations, trusts, estates, and business entities, employing a blend of passive and active investment strategies alongside access to private funds and separate account solutions.

Private / alternative investments Multi-generational wealth transfer Charitable giving & philanthropy Family Business
user avatar

Nathan L

CFP®, Series 65

Wyoming, MI

JVL Wealth Strategies

Nathan Lowe is a CFP® with 11 years of industry experience, currently serving as an advisor at JVL Wealth Strategies. Prior to joining JVL Wealth Strategies in 2022, he worked for eight years at Plante Moran Financial Advisors. JVL Wealth Strategies is an SEC-registered advisory firm managing over $672 million for a diverse client base including individuals, charitable organizations, trusts, estates, and business entities. The firm employs a blend of passive and active investment strategies, offers discretionary portfolio management, and provides specialized services such as trustee and executor support.

Private / alternative investments Multi-generational wealth transfer Charitable giving & philanthropy Family Business
user avatar

Gerald V

CFP®

Wyoming, MI

JVL Wealth Strategies

Gerald Vanderlugt is a CFP® professional with 15 years of industry experience, currently serving at JVL Wealth Strategies. He has been with JVL Associates since 1994. JVL Wealth Strategies is an SEC-registered advisory firm managing over $672 million for approximately 173 clients through an eight-advisor team. The firm serves individuals, charitable organizations, trusts, estates, and business entities, offering financial planning, wealth management, and discretionary portfolio management with access to private funds and separate account solutions. Their investment approach combines passive and active strategies, asset allocation, and third-party research, with additional services including trustee and executor functions and accounting for family investment LLCs.

Private / alternative investments Multi-generational wealth transfer Charitable giving & philanthropy Family Business
user avatar

Chad S

CFP®, CFA®

Wyoming, MI

JVL Wealth Strategies

Chad Soukup is a CFP® and CFA® with 15 years of experience in financial advising. He has worked at JVL Associates, LLC since 2019 and was previously with Plante Moran Financial Advisors, LLC for 12 years. Soukup is based in Wyoming, Michigan. JVL Wealth Strategies is an SEC-registered advisory firm serving individuals, charitable organizations, trusts, estates, and business entities. The firm employs a combination of passive and active investment strategies, offers discretionary portfolio management, and provides access to private funds and separate account solutions.

Private / alternative investments Multi-generational wealth transfer Charitable giving & philanthropy Family Business
user avatar

Haley D

Series 65

Wyoming, MI

JVL Wealth Strategies

Haley De Haan is a financial advisor at JVL Wealth Strategies with a Series 65 designation and one year of industry experience. Prior to joining JVL Wealth Strategies, Haley worked at OVD Insurance and held various roles at Grand Valley State University and Thornapple Manor Nursing Home. JVL Wealth Strategies is an SEC-registered advisory firm managing over $672 million for approximately 173 clients through an eight-advisor team. The firm serves individuals, charitable organizations, trusts, estates, and business entities, offering financial planning, wealth management, and discretionary portfolio management with a focus on asset allocation and a combination of passive and active investment strategies.

Private / alternative investments Multi-generational wealth transfer Charitable giving & philanthropy Family Business
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