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Journey Financial Management, LLC

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Total assets under management

$57,859,656

Total clients

77

29% high-net worth

Total advisors

4

of 4 employees

Firm size

Team

4-10 advisors or $500M+ in AUM

Average clients per advisor

19

Average account size

$751,424

About

Journey Financial Management serves individuals, high-net-worth individuals, and business entities with comprehensive and non‑comprehensive financial planning, discretionary investment supervisory services, and SIMPLE IRA plan advisory services for smaller employers. The firm manages roughly $58 million in discretionary client assets and operates with a small advisory team.

Portfolio construction emphasizes academically informed, passive strategies that rely primarily on index mutual funds and ETFs and are implemented through individualized Investment Policy Statements; portfolios may be managed on a discretionary or non‑discretionary basis with ongoing monitoring and rebalancing. The firm also uses data aggregation technology to view outside account information and incorporates tax- and cost-conscious implementation in its investment process.

Notable features that distinguish the firm include a formal SIMPLE IRA plan offering that includes plan setup, participant enrollment, and participant education, and a firm policy that requires use of its recommended custodian for client accounts. The brochure also discloses that certain representatives are licensed insurance agents, management has outside real‑estate business interests that could present conflicts, the firm sometimes votes proxies during client transitions, and it uses standing letters of authorization for some client transfers.

Client services

Financial planning Portfolio management

Expertise

Passive / index investing Cash flow / budgeting College savings (529s, UTMA, etc.) General tax planning

Fee options

Fixed

Fixed fee financial planning services from $1,200 to $12,000 per year, negotiable

Percentage

$0.00 - $999,999.99: 1.00% $1,000,000.00 - $2,999,999.99: 0.75% $3,000,000.00+: 0.50%

Project-based

Hourly financial planning services up to $350 per hour, negotiable

Other

Minimum fee: Minimum annual retainer fee of $3,000 for Comprehensive Financial Planning Fee-only: Financial planning services can be charged hourly up to $350/hour or fixed fee $1,200 to $12,000 per year, negotiable

Main office location

Journey Financial Management, LLC

701 Dishman Ln, Suite 2

Bowling Green KY 42104, United States

Number of offices

3

Most active in

Kentucky · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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