Joule Financial, LLC logo

Joule Financial, LLC

Updated today

Client assets under management

$470,040,284

Clients

724

23% high-net worth

Advisors

6

of 8 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

121

Very High

Average account size

$649,227

About

Joule Financial advises individuals, trusts, and high‑net‑worth clients through discretionary portfolio management and financial planning, offering a complimentary basic "Power Plan" and paid comprehensive planning when requested. The firm reports approximately $478.6 million in discretionary assets under management, uses custodians including Charles Schwab, Fidelity, Jefferson National and TIAA‑CREF, and generally requires a $500,000 household minimum with exceptions considered on a case‑by‑case basis.

The firm customizes client allocations using defined model portfolios and may engage sub‑advisers; its investment process incorporates charting, technical and fundamental analysis and employs long‑term, short‑term and trading approaches. Joule discloses the use of derivatives, leveraged ETFs and the potential for leverage or borrowing in certain strategies, and it monitors suitability through onboarding questionnaires while allowing clients to impose investment restrictions.

Joule is owned by Bluespring Wealth Partners and discloses a network of affiliated entities that includes a trustee (Arden Trust Company), broker‑dealer and insurance affiliates within the Kestra group and numerous affiliated advisory and insurance firms, which the brochure identifies as a source of referral‑related conflicts of interest. The firm’s brochure also discloses recent material changes—such as no longer voting proxies on clients’ behalf and updates to affiliations and personnel licensing—and describes operational features like direct fee deduction from custody accounts and the use of standing letters of authorization.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Active portfolio management Retirement plans for business owners (SEP, solo 401k)

Occupation focus

Founder/Business Owner Retired

Fee options

Fixed

SIMPLE IRA plan setup fee of $599 and recurring monthly fee of $179 billed to employer

Other

Account minimum: $500,000 Minimum fee: Comprehensive financial planning has a $1,495 minimum fee Fee-only: Financial planning services offered; basic planning at no charge, comprehensive planning at 0.30% of net worth with $1,495 minimum fee

Main office location

Joule Financial, LLC

998 Governors Ln, Suite 325

Lexington KY 40513, United States

Number of offices

1

Most active in

California · Florida · Georgia · Indiana · Kentucky · Louisiana · New Hampshire · North Carolina · Ohio · Tennessee · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Robert B

Series 65

Lexington, KY

Joule Financial, LLC

Robert Bunting is a financial advisor at Joule Financial, LLC in Lexington, KY, holding a Series 65 license with one year of industry experience. His prior work includes roles at EMB Mortgage Group and Bluestone Title. Joule Financial advises individuals, trusts, high-net-worth clients, and small businesses with discretionary portfolio management and financial planning, employing defined asset-allocation models and a combination of technical and fundamental analysis across various strategies.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Daniel C

CFP®, Series 65

Lexington, KY

Joule Financial, LLC

Daniel Czulno is a CFP® and holds a Series 65 license with 12 years of industry experience. He has worked at Joule Financial, LLC since 2022 and previously spent 13 years at Tatro Capital LLC. Joule Financial advises individuals, trusts, high-net-worth clients, and small businesses, offering discretionary portfolio management and financial planning, including a no-fee basic planning option called the Power Plan. The firm uses defined asset-allocation models and a combination of charting, technical, and fundamental analysis across various investment strategies.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Andrew D

Series 65

Lexington, KY

Joule Financial, LLC

Andrew Durant is a financial advisor at Joule Financial, LLC in Lexington, KY, holding a Series 65 designation. He has experience working at Storage Asset Management and the University of Kentucky, as well as in the education sector for ten years. Durant joined Joule Financial in 2025 as part of a six-advisor team. Joule Financial serves individuals, trusts, high-net-worth clients, and small businesses by providing discretionary portfolio management and financial planning. The firm employs defined asset-allocation models and uses a combination of technical and fundamental analysis across various investment strategies.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

William T

Series 63, Series 66

Lexington, KY

Joule Financial, LLC

William Tatro is a financial advisor with Joule Financial, LLC in Lexington, KY, holding Series 63 and Series 66 licenses and bringing 21 years of industry experience. He is also president and part-owner of YBVentures LLC, a manufacturing company, and contributes as a guest on CNBC and local radio, as well as a writer for Forbes.com. Additionally, he serves as an adjunct finance professor at the University of Kentucky. Joule Financial advises individuals, trusts, high-net-worth clients, and small businesses, offering discretionary portfolio management and financial planning. The firm employs defined asset-allocation models with a blend of technical and fundamental analysis and utilizes various investment strategies, including derivatives and leverage, to manage client portfolios.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Logan G

CFP®, Series 65

Lexington, KY

Joule Financial, LLC

Logan Gilland is a CFP® with five years of industry experience, currently serving as a financial advisor at Joule Financial, LLC since 2020. Prior to joining Joule Financial, he worked at GE Aviation and the University of Kentucky. Joule Financial advises individuals, trusts, high-net-worth clients, and small businesses by providing discretionary portfolio management and financial planning services. The firm uses defined asset-allocation models and a combination of technical and fundamental analysis across various investment strategies.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
user avatar

Allison H

Series 65

Lexington, KY

Joule Financial, LLC

Allison Howard is a financial advisor at Joule Financial, LLC in Lexington, KY, holding a Series 65 designation with two years of industry experience. Prior to joining Joule Financial in 2023, she worked at Radwan, Brown, & Company from 2021 to 2023 and spent seven years at Chick-fil-A. Joule Financial advises individuals, trusts, high-net-worth clients, and small businesses, offering discretionary portfolio management and financial planning services. The firm employs defined asset-allocation models and a combination of charting, technical, and fundamental analysis across various investment strategies.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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