Johnston Investment Counsel, Ltd.
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$124,954,747
This total excludes 2 entity clients. Entities are clients such as corporations, partnerships, or trusts.
Total clients
88
34% high-net worth
Total advisors
1
of 2 employees
Firm size
Supported
1-3 advisors or $200M+ in AUM
Average clients per advisor
88
Average account size
$1,419,940
About
Johnston Investment Counsel provides investment advisory and comprehensive financial planning to individual clients (both high-net-worth and non‑HNW), as well as trusts, endowments, qualified retirement-plan sponsors, and business entities. Its service menu includes project- and retainer-based financial planning, ongoing discretionary portfolio and wealth management, an Enhanced Cash Management program, and retirement-plan and institutional consulting.
The firm’s investment approach is asset-allocation driven and grounded in modern portfolio principles, combining passive and active pooled vehicles with individual stocks and bonds while drawing on macroeconomic, fundamental, relative-value, and technical analysis. Johnston routinely implements risk-management techniques in client accounts, including the use of options and other derivatives in separately managed accounts to target downside risk, and employs limit orders and sector-aware individual-stock positions as part of its investment process.
Compared with typical peers, the use of derivatives within separately managed accounts and the willingness to incorporate equity exposure (up to 20%) within an enhanced cash strategy are relatively uncommon features that influence portfolio construction. As an independent, fee-only adviser that offers both discretionary and non-discretionary plan and institutional services, the firm emphasizes customized investment policy statements, periodic rebalancing, and tailored solutions for each client.
Client services
Financial planning
Portfolio management
Pension consulting
Expertise
Retirement income strategy
Income planning
Tax-loss harvesting
Concentrated stock management
Options & derivatives strategies
Fee options
$0 - $500,000: 0.90% $500,001 - $3,000,000: 0.70% $3,000,001 - $5,000,000: 0.50% $5,000,001+: 0.30% $0 - $1,000,000: 0.40% $1,000,001 - $3,500,000: 0.30% $3,500,001 - $5,000,000: 0.20% $5,000,001 - $10,000,000: 0.10% $10,000,001+: 0.05% $0 - $1,000,000: 0.60% $1,000,001 - $5,000,000: 0.45% $5,000,001+: 0.30% $0 - $1,000,000: 0.50% $1,000,001 - $3,000,000: 0.40% $3,000,001 - $5,000,000: 0.30% $5,000,001 - $10,000,000: 0.20%
Account minimum: $250,000 Minimum fee: Minimum annual fees range from $1,500 to $2,500 depending on the program Fee-only: Project-based financial planning fees charged by estimated hours; no minimum fee for project-based work
Main office location
Johnston Investment Counsel, Ltd.
2714 N. Knoxville
Peoria IL 61604, United States
Number of offices
1
Most active in
Johnston Investment Counsel, Ltd. has reported serving >5 clients in these states in the last 12 months.
Illinois
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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