Johnson Financial Advisors

Johnson Financial Advisors provides discretionary investment management and financial planning to individuals, high-net-worth clients, trusts and estates, charitable organizations, and businesses. The firm typically charges percentage-of-AUM advisory fees and delivers ongoing portfolio oversight alongside written financial plans and periodic plan updates.

The firm generally constructs portfolios using open-end mutual funds, ETFs, and cash equivalents, favoring a long-term holding approach with the ability to employ tactical asset allocation, defensive positioning, or concentrated strategies when appropriate. Johnson Financial Advisors typically avoids routine trading of individual equities or individual fixed-income securities, using those instruments only as client accommodations or in specific circumstances, and may manage some accounts on margin at client request.

Noteworthy for a small, two-advisor practice managing roughly $301 million for just under 300 clients, the firm discloses sophisticated client-acquisition and referral arrangements uncommon among peers: it pays for paid lead generation through Google My Business (including a “Google Screened” presence) and maintains a subscription-based referral relationship with Ramsey Solutions that involves training and ongoing monthly fees, and it also engages solicitors under formal referral agreements. The firm also retains legacy custodial and broker-dealer relationships while recommending an institutional custodian platform and discloses potential referral and commission conflicts tied to separately offered broker-dealer and insurance services.