John-Luke Financial, LLC

John-Luke Financial, a registered investment adviser operating under MLDL Holdings, manages roughly $89.6 million for about 280 clients through a two-advisor team and provides portfolio management and financial planning services to individuals, high net worth clients, charitable organizations and small businesses. Services emphasize business and retirement planning and are delivered primarily on a percentage-of-AUM basis, and the firm states it does not impose a minimum account opening balance.

The firm describes a goal-driven, custom planning process that “starts with the end in mind,” using a bucket system to establish required asset values, risk profiles and product selections, with ongoing monitoring, quarterly and annual reviews, and periodic rebalancing. Investment analysis draws on third-party research (e.g., Morningstar, financial press, filings) and the firm manages accounts on both discretionary and non-discretionary bases while requiring Charles Schwab & Co. as the custodian for all managed accounts.

A distinguishing feature in the brochure is the firm’s affiliation with insurance sales: adviser representatives may recommend and sell insurance products, may receive commissions and incentive awards, and the brochure discloses an adviser may spend approximately 15% of time on insurance activities, creating disclosed conflicts of interest. The firm also notes it does not sponsor wrap-fee programs and requires Schwab custody for accounts, which may affect execution, reporting, and platform options compared with some peers.