JJSA Advisors, Ltd. logo

JJSA Advisors, Ltd.

Updated today

Client assets under management

$154,336,256

Clients

218

21% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

109

Very High

Average account size

$707,964

About

JJSA serves individual investors (including high‑net‑worth and non‑HNW clients), small businesses, trusts, estates, and charitable organizations, providing comprehensive financial planning — covering cash flow, retirement, tax, estate and college planning — as well as investment management and project‑based consulting. Services are delivered through its investment adviser representatives and include implementation support, ongoing portfolio supervision, and occasional one‑off advisory projects.

The firm generally implements portfolios using SEI’s institutional asset allocation programs and predominantly no‑load or load‑waived mutual funds, with model portfolios monitored and rebalanced on a regular basis; JJSA will also directly manage accounts when clients’ existing holdings make that appropriate. While the brochure was updated to add discretionary management, the firm reports that virtually all assets under management were handled on a non‑discretionary basis as of December 31, 2025, and its investment process emphasizes fundamental analysis, diversification, and tax considerations.

Noteworthy distinctions include JJSA’s unusual concentration of non‑discretionary AUM for a supported firm that offers investment management, its requirement that clients use specified custodians (Pershing/United Planners, Schwab, or SEI‑designated custodians), and the advisors’ concurrent roles as registered representatives and insurance agents, which can result in implementation through broker‑dealer channels and receipt of commissionable compensation. The firm also participates in SEI’s advisor benefit programs (including provision of Redtail CRM by SEI), which the brochure discloses as potential conflicts of interest alongside its fiduciary duties.

Client services

Financial planning Portfolio management

Expertise

College savings (529s, UTMA, etc.) General estate planning guidance General tax planning Retirement income strategy Active portfolio management

Fee options

Fixed

Financial Planning fees: $1,500 comprehensive; $750 limited areas; $200 miscellaneous advice

Percentage

$0 - $500,000: 1.00% annually $500,001 - $750,000: 0.90% annually $750,001 - $1,000,000: 0.85% annually $1,000,001 - $1,500,000: 0.75% annually $1,500,001 - $2,000,000: 0.65% annually $2,000,001+: Negotiable

Commissions

Commission fees may apply if clients purchase securities or insurance products through JJSA's IARs acting as registered representatives or insurance agents

Other

Account minimum: $100,000 Minimum fee: Financial Planning minimum fees: $1,500 for comprehensive planning; $750 for two limited areas of concern; $200 for miscellaneous advice

Main office location

JJSA Advisors, Ltd.

4456 Corporation Lane, Suite 112

Virginia Beach VA 23462, United States

Number of offices

1

Most active in

North Carolina · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kelly K

CFP®, Series 63, Series 65

Virginia Beach, VA

JJSA Advisors, Ltd.

Kelly Krause is a CFP® professional with 11 years of industry experience, currently serving as an investment advisor representative at JJSA Advisors, Ltd. in Virginia Beach, VA. Her prior work includes roles with United Planners' Financial Services and Beachbody, LLC. In addition to her advisory role, she is a commissioned notary public. JJSA Advisors, Ltd. is a small advisory firm with two representatives serving approximately 187 individual and small-business clients, including high-net-worth individuals. The firm offers comprehensive financial planning and investment management services, typically implementing diversified, mutual fund–focused portfolios through the SEI Advisor Network.

College savings (529s, UTMA, etc.) General estate planning guidance General tax planning Retirement income strategy Active portfolio management
user avatar

Doreen R

Series 63, Series 65

Virginia Beach, VA

JJSA Advisors, Ltd.

Doreen Roadman is an investment advisor representative with JJSA Advisors, Ltd. in Virginia Beach, VA, holding Series 63 and Series 65 licenses and bringing 40 years of industry experience. She has been with JJSA Advisors since 2005 and has a background that includes tax preparation and serving as finance chairperson for Sandbridge Community Chapel. JJSA Advisors, Ltd. is a small advisory firm serving individual and small-business clients, including high-net-worth individuals, with comprehensive financial planning and investment management services. The firm typically implements diversified, mutual fund-focused portfolios using the SEI Advisor Network for institutional asset allocation and manager selection.

College savings (529s, UTMA, etc.) General estate planning guidance General tax planning Retirement income strategy Active portfolio management
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