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Jennings & Associates Financial Advisors, LLC

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Total assets under management

$208,401,036

Total clients

620

26% high-net worth

Total advisors

5

of 8 employees

Firm size

Team

4-10 advisors or $500M+ in AUM

Average clients per advisor

124

Average account size

$336,131

About

Jennings & Associates Financial Advisors, LLC is an SEC‑registered advisory team of five professionals managing roughly $208 million for about 620 clients, primarily individuals and high‑net‑worth households as well as trusts, estates, and charitable organizations. The firm offers discretionary portfolio management, comprehensive financial planning, retirement plan consulting and participant advisory services, and outsourced CFO services.

Investment decisions are guided by a proprietary “GPS Method” that seeks to clarify client income goals and shape asset allocation across objectives from income with capital preservation to aggressive growth. Jennings & Associates combines fundamental, technical, and tactical analysis, implements portfolios on an LPL Financial custodial platform (including Strategic Wealth Management), uses an order management system for held‑away retirement accounts, and discloses use of AI tools for meeting notes and project frameworks.

Noteworthy distinctions include acting as sponsor and portfolio manager of its own wrap fee program and paying transaction charges on client trades—an uncommon arrangement for team firms that the brochure identifies as creating potential conflicts of interest (such as share‑class selection). The firm also documents both ERISA 3(21) and 3(38) retirement‑plan fiduciary capabilities, discretionary plan‑participant management, and access to alternative investments (structured notes, REITs, and direct real estate opportunities), services that are less typical for firms of similar size.

Client services

Financial planning Portfolio management Pension consulting

Fee options

Fixed

Financial planning flat fees generally range from $1,000 to $30,000 depending on complexity

Percentage

Up to 2.5% annually, paid quarterly in advance

Commissions

Investment advisor representatives may receive commissions in their individual capacity as registered representatives for selling securities and insurance products; commissions are separate from advisory fees

Project-based

Hourly consulting fees generally range $100 - $500 per hour

Other

Account minimum: $250,000 encouraged (no required minimum) Fee-only: Financial planning hourly fees up to $500/hour; flat fees generally $1,000 to $30,000 depending on scope; hourly consulting services $100 - $500 per hour

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Main office location

Jennings & Associates Financial Advisors, LLC

1920 Broadway Street

Paducah KY 42001, United States

Number of offices

1

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