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IWR Advisors

Updated today

Client assets under management

$50,350,870

Clients

39

59% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

20

Very Low

Average account size

$1,291,048

About

IWR Advisors is a fee-only registered investment adviser that provides discretionary investment management and project-based financial planning to individuals, high-net-worth clients, pension and profit-sharing plans, charitable organizations, and businesses. The firm charges percentage-of-AUM advisory fees for ongoing portfolio management and generally sets a $500,000 minimum to open or maintain a managed account (waivable on a case‑by‑case basis).

The firm implements portfolios through an asset-allocation framework and uses a mix of passive and active funds, applying both fundamental analysis and technical methods (including cyclical and charting analysis) to select securities and funds. IWR operates with discretionary trading authority, commonly aggregates orders for block execution, and requires clients to custody assets on its institutional platform at Fidelity, from which it receives platform services and support.

Noteworthy among peers, one of the firm’s principals operates a separate subscription research business that provides institutional trading activity and trend analysis and accounts for a material portion of that principal’s time (about 35% monthly), a relationship the brochure discloses as a potential conflict of interest. The firm is newly established and small in scale—managing roughly $50 million for fewer than 50 clients—which the brochure indicates leads to more tailored planning for business owners and complex situations and coordination with outside attorneys and tax professionals.

Client services

Financial planning Portfolio management

Expertise

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance

Occupation focus

Founder/Business Owner

Fee options

Percentage

$0 - $499,999: 1.50% $500,000 - $999,999: 1.25% $1,000,000 - $2,999,999: 1.00% $3,000,000 - $5,999,999: 0.90% $6,000,000 - $9,999,999: 0.80% $10,000,000+: Negotiable

Project-based

$300 to $500 per hour for project-based financial planning

Other

Account minimum: $500,000 Fee-only: Investment management and financial planning; no commissions received

Main office location

IWR Advisors

Denver CO, United States

Number of offices

2

Most active in

Colorado · Pennsylvania · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Advisors at this firm

user avatar

Michael O

Series 63, Series 65, Series 66

Denver, CO

IWR Advisors

Michael Olafsson is a financial advisor at IWR Advisors with two years of industry experience. He holds Series 63, 65, and 66 licenses and has prior work experience at CBRE, Nestle USA, and Starbucks Coffee Company. Outside of his advisory role, Olafsson manages a retail operations and consultancy business, The Collectors Depot, LLC. IWR Advisors provides discretionary investment management and project-based financial planning to individuals, high-net-worth clients, pension and profit-sharing plans, charities, and corporate clients. The firm uses a combination of passive and active investment strategies and manages client accounts under written investment policies with discretion to trade within client-imposed limits.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Founder/Business Owner
user avatar

Scott B

CFP®, Series 63, Series 66

Denver, CO

IWR Advisors

Scott Bennett is a CFP® with 16 years of industry experience, currently serving as an advisor at IWR Advisors. His prior roles include positions at Fidelity Investments and Fidelity Personal and Workplace Advisors. He is also the founder of Invest With Rules LLC, an investment research newsletter focusing on institutional trading activity and trend analysis. IWR Advisors provides discretionary investment management and project-based financial planning to individuals, high-net-worth clients, pension and profit-sharing plans, charities, and corporate clients. The firm employs both passive and active strategies, combining fundamental and technical analysis to manage portfolios within client-imposed limits.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Founder/Business Owner
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