IPLAN
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$30,855,834
Total clients
32
44% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
32
Average account size
$964,245
About
iPlan works primarily with individual and high‑net‑worth clients and also accepts investment companies, charitable organizations, and businesses. The firm provides discretionary portfolio management alongside financial planning services delivered on both a project and an ongoing basis, covering topics such as business planning, employee benefits optimization, retirement planning, estate planning, and insurance review.
The firm’s investment process is built around modern portfolio theory and a mostly passive approach using index mutual funds and ETFs to target asset‑class exposures, while also incorporating cyclical and fundamental analysis where appropriate. iPlan manages accounts on a discretionary basis, conducts regular monitoring and reviews, and may recommend third‑party managers or custodians such as Charles Schwab, Altruist, or Trade‑PMR, including occasional block trading to allocate aggregated orders.
Notable differences from many peers include professional credentials focused on portfolio construction and federal employee benefits (APMA and ChFEBC), and an emphasis on combining financial planning with insurance distribution: supervised persons are licensed to sell insurance and annuities through multiple carriers and may recommend those products as part of planning. The firm also offers an ongoing, subscription‑style planning engagement with continuous monitoring and maintains relationships with third‑party business and legal consultants for client work, practices that can result in more integrated planning but also introduce potential conflicts that the brochure discloses and describes how they are managed.
Client services
Expertise
Fee options
Project-based financial planning services starting at $3,600 (one-time fee); Ongoing financial planning with upfront fee of $3,600 plus $1,000 monthly.
$0 - $250,000: 1.35% $250,001 - $500,000: 1.25% $500,001 - $750,000: 1.20% $750,001 - $1,000,000: 1.10% $1,000,001 - $1,500,000: 1.05% $1,500,001 - $2,000,000: 1.00% $2,000,001 - $2,500,000: 0.95% $2,500,001 - $3,000,000: 0.90% $3,000,001+: Negotiable
Commissions earned from insurance products sold by associated persons, separate from advisory fees.
Main office location
IPLAN
2514 Partridge Dr.
Winter Haven FL 33884, United States
Number of offices
1
Most active in
Florida · Maryland
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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