I

Intelligent Investing

Updated today

Client assets under management

$44,419,705

Clients

75

11% high-net worth

Advisors

1

of 1 employees

Firm type

Independent

1 advisor

Clients per advisor

75

Very High

Average account size

$592,263

About

Intelligent Investing is a fee-only financial planning and investment management firm that provides investment supervisory services, financial planning, and consultations to individuals and institutional clients such as trusts, pension and profit‑sharing plans, and charitable organizations. According to the firm brochure, it managed approximately $38 million for about 66 clients as of 12/31/2024 and does not accept commissions or performance‑based fees.

The firm implements strategic asset allocation with a core‑and‑satellite approach, using passive index and ETF funds for core exposure and selectively adding active managers for satellite positions, typically investing via no‑load mutual funds, ETFs, stocks and bonds held at discount custodians. Clients receive written initial evaluations and Investment Policy Statements and quarterly reviews, and the firm places trades under a limited power of attorney while generally requiring client approval for each trade (non‑discretionary management).

What is noteworthy relative to many independent solo advisers is the firm’s inclusion of charitable organization clients and its primary use of non‑discretionary account management—both identified in the brochure as less common for firms in this category. The firm also emphasizes negotiable, fee‑only arrangements and offers flexible planning engagement formats (fixed plans, hourly work, or AUM‑based advisory agreements) while clients retain custody of assets with independent custodians.

Client services

Financial planning Portfolio management

Expertise

General retirement planning General tax planning College savings (529s, UTMA, etc.) Wealth management

Fee options

Fixed

Financial plan fees from $100 to $1,200 (negotiable)

Project-based

Hourly planning services at $150 per hour; follow-on implementation work at $100 per hour

Other

Fee-only: Financial planning fees range from $100 to $1,200 (negotiable); hourly planning at $150/hour; follow-on implementation work at $100/hour

Main office location

Intelligent Investing

6200 Center St., Suite 240

Clayton CA 94517-1448, United States

Number of offices

1

Most active in

California

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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