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Integrity Financial Group

Updated today

Total assets under management

$26,765,260

Total clients

109

9% high-net worth

Total advisors

3

of 4 employees

Firm size

Supported

1-3 advisors or $200M+ in AUM

Average clients per advisor

36

Average account size

$245,553

About

Integrity Financial Group provides discretionary portfolio management and financial planning to individuals — including high net worth clients — and to business entities. The firm offers advice across common vehicle types (equities, mutual funds, ETFs, variable annuities, REITs and real estate) and delivers advisory services through a custodian platform (AssetMark) and wrap-style investment solutions.

The firm generally implements client portfolios by allocating among third‑party money managers and model portfolios rather than performing in‑house quantitative or qualitative analysis of individual securities, and it retains discretion to hire or replace sub‑advisers or TPMMs. Integrity Financial Group uses a range of methods — from fundamental and technical/charting approaches to modern portfolio theory and ESG considerations — and typically manages accounts on a discretionary basis with the ability to combine related household accounts for fee breakpoint purposes.

Compared with peers, the firm is a small supported practice (three advisers, approximately $26.8 million in discretionary AUM and about 109 clients) that routinely directs brokerage through the AssetMark platform and relies heavily on outside managers and model portfolios. It also engages in practices that may be less common for firms of this size: advisers are separately licensed insurance agents who may receive commissions, and the firm may refer clients to private pooled investments and receive finders’ fees for those referrals.

Client services

Portfolio management

Fee options

Percentage

1% annually of assets under management, billed quarterly in advance, pro rata if starting mid-quarter, negotiable.

Commissions

Separate commission-based compensation earned by licensed insurance agents for insurance product sales, in addition to advisory fees.

Other

Account minimum: No minimum stated; however, the firm may terminate accounts deemed too small to manage effectively at its sole discretion. AssetMark Platform minimums vary by investment solution (e.g., $10,000 for Mutual Fund, $25,000 for ETF, $25,000 to $1,000,000 for other accounts).

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Main office location

Integrity Financial Group

5748 Boat Club Road

Fort Worth TX 76179, United States

Number of offices

2

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