Integrity Alliance, LLC

Integrity Alliance serves a broad mix of individuals (including high‑net‑worth and non‑HNW clients), charitable organizations, corporations and retirement plans through a network of 164 independent investment adviser representatives and multiple packaged programs. The firm offers continuous asset management across both wrap and non‑wrap platforms, financial planning and consulting, retirement plan consulting (participant and plan‑level), and access to third‑party manager programs and credit‑and‑lending solutions.

Advisors work with clients to build either advisor‑managed or model‑based portfolios, using a range of approaches from strategic and tactical asset allocation to adaptive and modern‑portfolio techniques, and may incorporate ETFs, mutual funds, fixed income, alternatives and sub‑advisers as appropriate. Engagements can be discretionary and often use custodial platforms and program sponsors (Envestnet, AssetMark, BNY Mellon/Pershing and Schwab are referenced) to deliver reporting, trading and portfolio administration.

The brochure highlights several features that distinguish Integrity Alliance from many large peers: certain advisors are licensed attorneys who may provide legal services in their separate capacities, the firm offers ERISA Section 3(38) investment manager capabilities and connects held‑away retirement accounts via third‑party technology, and Integrity Alliance also provides back‑office and support services to non‑affiliated RIAs and solicits client referrals to third‑party advisers. The firm discloses revenue‑sharing and referral arrangements tied to platform sponsors and custodians, sponsorships for firm events, and a disclosed regulatory matter related to a former affiliate (Lion Street Financial) in its compliance history.