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Insight Investment Counsel

Updated today

Client assets under management

$245,734,467

Clients

92

64% high-net worth

Advisors

2

of 5 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

46

Typical

Average account size

$2,671,027

About

Insight Investment Counsel manages roughly $245.7 million for about 92 client accounts and offers continuous individual portfolio management tailored to clients’ goals and risk tolerances. Clients include both high‑net‑worth and non‑HNW individuals as well as pension and profit‑sharing plans, charitable organizations, corporations, and other investment advisers.

The firm’s investment process emphasizes asset allocation, fundamental analysis, and the use of mutual funds and ETFs, with a mix of long‑ and short‑term purchase strategies and quarterly reviews and rebalancing. Insight typically operates on a discretionary basis, executes most trades through Charles Schwab’s institutional platform, and may use margin transactions with client consent.

Distinctive features include a small advisory team (two advisors) overseeing a relatively large asset base and an explicit willingness to serve other investment advisers as clients. The brochure also discloses that the firm receives institutional support from Schwab and occasional mutual‑fund sponsorships for educational events—relationships the firm identifies and discloses as potential conflicts of interest.

Client services

Portfolio management

Expertise

Active portfolio management

Fee options

Percentage

$1,000,000 - $3,000,000: 1.00% $3,000,001 - $10,000,000: 0.75% $10,000,001+: 0.50% $1,000,000 - $10,000,000: 0.50% $10,000,001+: 0.30%

Other

Account minimum: $1,000,000 Fee-only: Annual fees based on assets under management ranging from 0.50% to 1.00%

Main office location

Insight Investment Counsel

330 Illinois Street

El Segundo CA 90245-4408, United States

Number of offices

1

Most active in

Arizona · California · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

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