Innovia Wealth, LLC logo

Innovia Wealth, LLC

Updated today

Client assets under management

$2,810,148,042

Clients

727

49% high-net worth

Advisors

17

of 31 employees

Firm type

Multi Team

Clients per advisor

43

Low

Average account size

$3,865,403

About

Innovia Wealth primarily serves high‑net‑worth individuals, business owners, institutional clients, and retirement plans, offering discretionary investment management, comprehensive financial planning, retirement-plan fiduciary services, and family office support. The firm manages client accounts held at third‑party custodians and also sponsors and manages pooled private investment vehicles and white‑labeled private equity offerings.

Portfolios are tailored using a blend of fundamental, technical, quantitative, and efficient‑market analysis, and Innovia employs subadvisers and third‑party research (for example, Cornerstone) to implement and monitor strategies. The firm provides access to private market investments through affiliated structures such as Innovia Private Holdings and the GLASFunds platform, and may allocate to feeder/master fund structures where appropriate for client objectives.

What distinguishes Innovia from many peers is its active role in private fund management and pooled vehicle administration, including affiliated fund and general‑partner relationships that the firm discloses as creating potential conflicts of interest. The firm also maintains an insurance affiliation (Thomas Brady) with commission sharing on certain insurance sales, compensates promoters for client referrals and uses testimonials/endorsements, and offers family office services (including bill‑paying and standing letters of authorization), all of which it says are governed by disclosure and compliance controls.

Client services

Financial planning Portfolio management Pension consulting Business and tax consulting

Expertise

Income planning College savings (529s, UTMA, etc.) General estate planning guidance Private / alternative investments

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

Financial planning flat/project-based fees typically do not exceed $75,000; fees negotiable.

Percentage

$0 - $2,500,000: 1.00% $2,500,001 - $5,000,000: 0.90% $5,000,001 - $10,000,000: 0.60% $10,000,001 - $25,000,000: 0.50% $25,000,001 - $50,000,000: 0.45% $50,000,001 - $100,000,000: 0.40% Above $100,000,001+: 0.35%

Project-based

Financial planning hourly fees up to $1,000/hour.

Performance-based

Performance-based fees up to 15% carried interest on private fund investments for qualified clients; up to 10% performance allocation for institutional/fund-of-funds investors.

Subscriptions

Family Office Services charged monthly; fees negotiable and may be in addition to investment management fees.

Other

Account minimum: $1,000,000 Fee-only: Financial planning hourly fees up to $1,000/hour; flat/project-based fees typically do not exceed $75,000; fees negotiable.

Main office location

Innovia Wealth, LLC

171 Monroe Ave. Nw, Suite 800

Grand Rapids MI 49503, United States

Number of offices

3

Most active in

Alabama · Arizona · California · Colorado · Florida · Georgia · Illinois · Indiana · Louisiana · Michigan · Minnesota · New York · Ohio · Oregon · Pennsylvania · Tennessee · Texas · Virginia · Washington · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Michael B

Series 63, Series 66

Grand Rapids, MI

Innovia Wealth, LLC

Michael Berkemeier is a financial advisor with Innovia Wealth, LLC in Grand Rapids, MI, holding Series 63 and Series 66 licenses and bringing 23 years of industry experience. His prior roles include positions at Mutual Securities, ValMark Advisers, Inc., and Valmark Securities, Inc. He is a member of Legatus International, an organization of Catholic business leaders, and serves as an ambassador for Jandernoa Entrepreneurial Mentoring. Additionally, he participates on the Investment Committee of the Catholic Foundation of West Michigan. Innovia Wealth primarily serves high-net-worth individuals, business owners, and institutional clients, offering discretionary investment management, financial planning, retirement plan advisory, and family office services. The firm emphasizes customized, diversified portfolios using a range of investment strategies and maintains unique offerings such as private equity vehicles and family office services.

Income planning College savings (529s, UTMA, etc.) General estate planning guidance Private / alternative investments Founder/Business Owner Executive
user avatar

Mark G

Series 66

Grand Rapids, MI

Innovia Wealth, LLC

Mark Ghafari is a financial advisor at Innovia Wealth, LLC with 10 years of industry experience. He holds a Series 66 designation and has worked previously at Bank of America and Merrill Lynch. Outside of his advisory role, he serves as an advisory board member for DWH Corp, a consulting firm focused on private business services, and is an owner of MCCG Enterprises LLC, a family-owned entity engaged in private market investments. Innovia Wealth primarily serves high-net-worth individuals, business owners, and institutional clients by providing discretionary investment management, financial planning, retirement plan advisory, and family office services. The firm emphasizes customized, diversified portfolios using a combination of fundamental, technical, quantitative, and efficient-market analysis tailored to each client’s circumstances.

Income planning College savings (529s, UTMA, etc.) General estate planning guidance Private / alternative investments Founder/Business Owner Executive
user avatar

George P

CFP®, Series 63, Series 65

Grand Rapids, MI

Innovia Wealth, LLC

George Pantlind is a CFP® with 20 years of experience in the financial industry. He is currently with Innovia Wealth, LLC and previously worked at Bank of America, NA, and Merrill Lynch, Pierce, Fenner & Smith Incorporated. Innovia Wealth primarily serves high-net-worth individuals, business owners, and institutional clients, offering discretionary investment management, financial planning, retirement plan advisory, and family office services. The firm emphasizes customized, diversified portfolios using a combination of fundamental, technical, quantitative, and efficient-market analysis.

Income planning College savings (529s, UTMA, etc.) General estate planning guidance Private / alternative investments Founder/Business Owner Executive
user avatar

Samantha D

Series 65

Grand Rapids, MI

Innovia Wealth, LLC

Samantha Doletzky is a financial advisor at Innovia Wealth, LLC with Series 65 credentials and two years of experience. Her prior work includes roles in education at several high schools and positions in logistics and retail. Innovia Wealth primarily serves high-net-worth individuals, business owners, and institutional clients by providing discretionary investment management, financial planning, retirement plan advisory, and family office services. The firm’s investment approach focuses on customized, diversified portfolios using a combination of fundamental, technical, quantitative, and efficient-market analysis.

Income planning College savings (529s, UTMA, etc.) General estate planning guidance Private / alternative investments Founder/Business Owner Executive
user avatar

John V

Series 66

Grand Rapids, MI

Innovia Wealth, LLC

John Vande Guchte is a financial advisor with Innovia Wealth, LLC in Grand Rapids, MI, holding a Series 66 designation and nine years of industry experience. His prior roles include positions at Strategies Wealth Advisors, Mutual Securities, ValMark Advisers, and Monroe, Sweeris & Tromp. Outside of his advisory work, he serves on the Advisory Finance Council for the Assumption of the Blessed Virgin Mary nonprofit and holds board and committee roles at Samaritas, a charitable organization. Innovia Wealth primarily serves high-net-worth individuals, business owners, and institutional clients, providing discretionary investment management, financial planning, retirement plan advisory, and family office services. The firm emphasizes customized, diversified portfolios using a range of investment strategies and maintains notable private equity offerings and affiliated services.

Income planning College savings (529s, UTMA, etc.) General estate planning guidance Private / alternative investments Founder/Business Owner Executive
user avatar

Jacob P

CFP®, Series 65

Grand Rapids, MI

Innovia Wealth, LLC

Jacob Petrick is a CFP® and holds a Series 65 license with two years of industry experience. He currently works at Innovia Wealth, LLC and previously spent time at Plante Moran Financial Advisors. His background includes roles outside of finance, such as positions at Kellogg's and educational institutions. Innovia Wealth primarily serves high-net-worth individuals, business owners, and institutional clients, offering discretionary investment management, financial planning, retirement plan advisory, and family office services. The firm employs a customized investment approach that incorporates fundamental, technical, quantitative, and efficient-market analysis.

Income planning College savings (529s, UTMA, etc.) General estate planning guidance Private / alternative investments Founder/Business Owner Executive
user avatar

Gregory B

CFA®, Series 66

Grand Rapids, MI

Innovia Wealth, LLC

Gregory Bosch is a CFA® charterholder with 12 years of industry experience. He is currently an advisor at Innovia Wealth, LLC and has previously worked at LIV Communities, Bank of America, N.A., and Merrill Lynch, Pierce, Fenner & Smith Incorporated. Outside of his advisory role, he manages a collective investment into a car wash franchise through TCW Capital, LLC. Innovia Wealth primarily serves high-net-worth individuals, business owners, and institutional clients, offering discretionary investment management, financial planning, retirement plan advisory, and family office services. The firm’s investment approach focuses on customized, diversified portfolios using a combination of fundamental, technical, quantitative, and efficient-market analysis.

Income planning College savings (529s, UTMA, etc.) General estate planning guidance Private / alternative investments Founder/Business Owner Executive
user avatar

Micah K

CFP®, Series 65

Grand Rapids, MI

Innovia Wealth, LLC

Micah Kinde is a CFP® and Series 65-licensed advisor at Innovia Wealth, LLC with two years of industry experience. Prior to joining Innovia Wealth in 2023, he held roles at Acrisure, LLC and S.A. Mason LLC, among others. Outside of financial advising, he is the owner of a business that sells solid cologne, where he assists with business strategy and development. Innovia Wealth primarily serves high-net-worth individuals, business owners, and institutional clients, providing discretionary investment management, financial planning, retirement plan advisory, and family office services. The firm emphasizes customized, diversified portfolios using a variety of investment approaches and products.

Income planning College savings (529s, UTMA, etc.) General estate planning guidance Private / alternative investments Founder/Business Owner Executive
user avatar

Douglas K

CFP®, Series 66

Grand Rapids, MI

Innovia Wealth, LLC

Douglas Kadison is a CFP® and holds a Series 66 license with 12 years of industry experience. He has worked at Innovia Wealth, LLC (formerly Strategies Wealth Advisors, LLC) since 2020 and previously held positions at Bank of America, Merrill Lynch, and Nuveen Investments. Kadison is based in Grand Rapids, MI. Innovia Wealth primarily serves high-net-worth individuals, business owners, and institutional clients, providing discretionary investment management, financial planning, retirement plan advisory, and family office services. The firm employs a customized investment approach utilizing a range of strategies and asset types, including private market investments and third-party research.

Income planning College savings (529s, UTMA, etc.) General estate planning guidance Private / alternative investments Founder/Business Owner Executive
user avatar

Alex T

Series 66

Grand Rapids, MI

Innovia Wealth, LLC

Alex Timmer is a financial advisor at Innovia Wealth, LLC with eight years of industry experience. He holds the Series 66 designation and has worked at Innovia Wealth and its predecessor firms since 2018. Outside of his advisory role, Timmer serves as a volunteer deacon on the board of First Reformed Church of Grandville. Innovia Wealth primarily serves high-net-worth individuals, business owners, and institutional clients, offering discretionary investment management, financial planning, retirement plan advisory, and family office services. The firm emphasizes customized, diversified portfolios using a blend of fundamental, technical, and quantitative analysis, and operates private equity and private fund platforms.

Income planning College savings (529s, UTMA, etc.) General estate planning guidance Private / alternative investments Founder/Business Owner Executive
user avatar

Aaron V

Series 66

Grand Rapids, MI

Innovia Wealth, LLC

Aaron Veldheer is a financial advisor with Innovia Wealth, LLC, holding a Series 66 credential and bringing 11 years of industry experience. His prior roles include positions at Bank of America, N.A. - Merrill Lynch and Strategies Wealth Advisors, LLC. He is a member of the Young Presidents’ Organization, West Michigan Chapter, where he collaborates with other business owners on leadership and business development ideas. Innovia Wealth primarily serves high-net-worth individuals, business owners, and institutional clients, offering discretionary investment management, financial planning, retirement plan advisory, and family office services. The firm employs a customized investment approach utilizing fundamental, technical, quantitative, and efficient-market analysis, and manages multi-million dollar portfolios with access to private equity and specialized fund options.

Income planning College savings (529s, UTMA, etc.) General estate planning guidance Private / alternative investments Founder/Business Owner Executive
user avatar

Andrew B

CFP®, Series 66

Grand Rapids, MI

Innovia Wealth, LLC

Andrew Boatright is a CFP® with six years of experience in the financial services industry, currently serving at Innovia Wealth, LLC. His prior experience includes roles at Bank of America, Merrill Lynch, and Strategies Wealth Advisors. He is an advisory board member for the finance department at Davenport University, where he provides guidance to faculty and students. Innovia Wealth primarily serves high-net-worth individuals, business owners, and institutional clients with discretionary investment management, financial planning, retirement plan advisory, and family office services. The firm employs a customized, diversified investment approach utilizing a range of strategies and third-party research to manage multi-million dollar client portfolios.

Income planning College savings (529s, UTMA, etc.) General estate planning guidance Private / alternative investments Founder/Business Owner Executive
user avatar

Jacob W

CFP®, Series 63

Grand Rapids, MI

Innovia Wealth, LLC

Jacob Watson is a CFP® with three years of industry experience, currently serving as a financial advisor at Innovia Wealth, LLC in Grand Rapids, MI. He previously worked at Oxford Financial Group, Ltd from 2005 to 2021. Innovia Wealth primarily serves high-net-worth individuals, business owners, and institutional clients, providing discretionary investment management, financial planning, retirement plan advisory, and family office services. The firm employs a customized, diversified investment approach that incorporates fundamental, technical, quantitative, and efficient-market analysis.

Income planning College savings (529s, UTMA, etc.) General estate planning guidance Private / alternative investments Founder/Business Owner Executive
user avatar

Grace T

Series 65

Grand Rapids, MI

Innovia Wealth, LLC

Grace Touchette is a financial advisor at Innovia Wealth, LLC in Grand Rapids, MI, holding a Series 65 credential with two years of industry experience. Prior to joining Innovia Wealth in 2025, she worked at TFO Wealth Partners and has a background that includes roles at Crack of Dawn Bakehouse and Hillsdale College Athletics Facilities. Innovia Wealth primarily serves high-net-worth individuals, business owners, and institutional clients, offering discretionary investment management, financial planning, retirement plan advisory, and family office services with a focus on customized, diversified portfolios.

Income planning College savings (529s, UTMA, etc.) General estate planning guidance Private / alternative investments Founder/Business Owner Executive
user avatar

Isaiah B

CFP®, Series 65

Grand Rapids, MI

Innovia Wealth, LLC

Isaiah Bleiler is a CFP® and holds a Series 65 license, currently advising at Innovia Wealth, LLC with three years of industry experience. His prior roles include positions at Simplified Investments, Spendmend, Huntington National Bank, and New York Life Insurance. Innovia Wealth primarily serves high-net-worth individuals, business owners, and institutional clients, providing discretionary investment management, financial planning, retirement plan advisory, and family office services. The firm focuses on customized, diversified portfolios using a combination of fundamental, technical, quantitative, and efficient-market analysis.

Income planning College savings (529s, UTMA, etc.) General estate planning guidance Private / alternative investments Founder/Business Owner Executive
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