Independent Advisor Alliance, llc

Independent Advisor Alliance, LLC is an SEC‑registered enterprise RIA that serves individuals (including high‑net‑worth clients), small businesses, retirement plans, pooled vehicles, charities, and estates. The firm offers asset management (wrap and non‑wrap), financial planning, wealth coaching, retirement plan consulting/3(21)/3(38) services, and acts as a solicitor or sponsor for third‑party managers and model portfolios.

IAA delivers advisory services through a network of 219 advisory representatives operating under a variety of DBA names, using both discretionary and non‑discretionary authority. Investment management relies on model portfolios, sub‑advisors and third‑party managers, a mix of fundamental, quantitative and portfolio‑theory analysis, periodic account reviews, and technology platforms (including a held‑away asset platform for retirement accounts) to implement and rebalance client allocations.

Noteworthy features include that many IAA advisory representatives are dually registered as registered representatives of LPL Financial and that IAA is partly owned by LPL, a structure that permits brokerage activity alongside advisory services and is disclosed as a potential conflict of interest. The firm also uses a digital estate‑planning platform with referrals to local trust & estate attorneys, co‑owns an insurance affiliate for property and casualty referrals, and receives ongoing asset‑based and non‑cash support from product distributors and custodians—arrangements that are less common among similarly sized enterprise advisors.