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Iconoclastic Capital Management LLC

Updated today

Client assets under management

$68,178,878

Clients

141

14% high-net worth

Advisors

3

of 5 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

47

Typical

Average account size

$483,538

About

Iconoclastic Capital Management manages roughly $68 million for about 141 clients and is staffed by three advisors. The firm provides discretionary investment management, modular financial planning, held-away account advisory, and project-based planning for individuals, families, trusts and business owners, and it has disclosed offering digital asset advisory and custody services.

The firm's investment process centers on an evidence-based core built from low-cost ETFs, supplemented by a core-satellite structure that includes rotational/momentum sleeves, active fixed-income positions, and alternative allocations; fundamental and technical analysis are applied selectively to satellite or fixed-income holdings. Icono Capital emphasizes tax-aware asset location, accommodates client-imposed restrictions, and manages most accounts on a discretionary basis while also advising on employer-sponsored and other held-away accounts.

Noteworthy distinctions include a dedicated Business Wealth Management tier tailored to business-owner needs (entity structure review, owner compensation, retirement plan analysis, and exit planning) and a Comprehensive Wealth Management offering that produces firm-prepared Household CFO quarterly reports and a tax-preparation credit coordinated through the firm. The firm relies principally on modern custodians — Altruist for brokerage and Anchorage Digital for digital assets — and discloses receipt of technology and operational benefits from its primary custodian, along with an informal, uncompensated referral relationship with a tax professional; these arrangements and related conflicts are documented and managed in its disclosures.

Client services

Financial planning Portfolio management

Expertise

Business ownership considerations Business exit / sale strategy Tax-loss harvesting Passive / index investing

Occupation focus

Founder/Business Owner

Fee options

Percentage

$0 - $2,000,000: 0.90% $2,000,001+: 0.65%

Project-based

Project-based financial planning fees range from $500 to $10,000 depending on complexity.

Other

Account minimum: $100,000 Fee-only: Advisory fees plus separate planning retainer fees (see details). No commissions or third-party compensation.

Main office location

Iconoclastic Capital Management LLC

17 Prince Street

Rochester NY 14607, United States

Number of offices

1

Most active in

California · Louisiana · New York · North Carolina

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jack H

Series 66

Rochester, NY

Iconoclastic Capital Management LLC

Jack Hills is a financial advisor at Iconoclastic Capital Management LLC with nine years of industry experience. He holds the Series 66 designation and previously worked at Merrill Lynch and Christopher Haigh. Iconoclastic Capital Management serves individuals, high-net-worth clients, and businesses with wealth management, investment management, and financial planning on a fee-only basis. The firm combines passive, evidence-based ETFs with active sector positions and emphasizes tax-aware asset location, managing most accounts on a discretionary basis.

Business ownership considerations Business exit / sale strategy Tax-loss harvesting Passive / index investing Founder/Business Owner
user avatar

Gene T

CFP®, ChFC®, Series 63

Rochester, NY

Iconoclastic Capital Management LLC

Gene Thompson Jr. is a CFP® and ChFC® with 10 years of industry experience. He is currently with Iconoclastic Capital Management LLC, where he has worked since 2023. Prior to that, he held roles at Northstar Money and Northwestern Mutual Investment Services, among others. Iconoclastic Capital Management serves individuals, high-net-worth clients, and businesses with wealth management, investment management, and financial planning on a fee-only basis. The firm uses a blend of passive, evidence-based ETFs with active satellite positions and emphasizes tax-aware asset location across accounts.

Business ownership considerations Business exit / sale strategy Tax-loss harvesting Passive / index investing Founder/Business Owner

Chris H

CFP®, ChFC®, RICP®

Rochester, NY

Iconoclastic Capital Management LLC

We built this firm because the financial industry is broken. Here's a hard truth: Most financial advisors operate under a conflict of interest. They're paid to sell you products, even if they never admit it. Think about that. When you walk into a car dealership, you know the game. The salesperson wants you in the most expensive car possible - that's how they get paid. You know it, they know it, everyone knows it. But financial advisors? They play a different game. They present themselves as trusted experts, like doctors who are supposed to have your best interests at heart. Except most of them are secretly just car salespeople in scrubs, pushing investments, pricey insurance policies, and overly complex products – all because that’s how they make their money. That hypothetical problem with your doctor is a very real issue with financial advisors. It's why every day we see individuals sold investments they don’t need, overpriced insurance products that don’t fit the need, and accounts being billed an annual percentage when someone hasn’t looked at them in months. This happens because 99% percent of all financial advisors are paid in some form of commission. Those commissions vary wildly from investment to investment, policy to policy and account type to account type to further confuse the end consumer, you. It’s this issue that lead to the formation and even the name of our company. We operate as true fee-only fiduciaries. Meaning we can only be compensated with a single flat fee, and can receive no commission what so ever. This makes us completely unbiased and allows us to always have your best interests in mind.

Private / alternative investments Startup equity planning Founder/Business Owner Artists or Creative Gen X (Born 1965-1980)
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