ICON Financial

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Client assets under management

$38,200,000

Clients

8% high-net worth

Advisors

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

Typical

Average account size

$439,080

About

ICON Financial provides discretionary asset management, comprehensive financial planning, and retirement-plan advisory services to individuals (including high-net-worth clients) and to qualified retirement plans. The firm’s brochure reports $28.2 million in discretionary assets under management as of December 31, 2024, and it delivers written investment policy statements and financial plans as part of its client engagement.

The firm uses Monte Carlo modeling in its planning work and manages accounts under discretionary authority, documenting objectives and risk tolerance in client files and conducting periodic reviews. ICON may engage sub‑advisors to implement strategies and discloses the use of trading and derivatives strategies — including options (covered, uncovered, and spreads) — in separately managed accounts.

Noteworthy distinctions relative to many peers include explicit ERISA plan services where ICON can serve as either a 3(21) or 3(38) fiduciary and related pension-consulting support for institutional clients, along with the provision of educational seminars and workshops at no charge. The firm’s principal also operates a licensed insurance practice and may recommend insurance products for commissions, a conflict disclosed in the brochure and described as mitigated through disclosure and the firm’s fiduciary obligations.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

General retirement planning Retirement income strategy Equity compensation tax strategy

Fee options

Percentage

$0 - $1,000,000: 1.50% annually Over $1,000,000+: 1.0% annually

Project-based

$150 per hour (negotiable)

Main office location

ICON Financial

8400 Normandale Lake Blvd., #920

Bloomington MN 55437, United States

Number of offices

Most active in

Minnesota

Disclosures

Business activities & affiliations

Is active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Is not active or affiliated with:

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure

Quick links

LinkedIn Website 800-792-4809

Advisors at this firm

Jacob R

Series 63, Series 66

Bloomington, MN

ICON Financial

Jacob Ruotsinoja is a financial advisor at ICON Financial in Bloomington, MN, with 18 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including LPL Financial and KGC Advisors. In addition to his advisory role, he operates as an independent insurance agent specializing in life, long-term care, and fixed annuities. ICON Financial provides discretionary asset management, comprehensive financial planning, and retirement-plan advisory services to individuals, including high-net-worth clients, as well as qualified retirement plans. The firm manages $28.2 million in discretionary assets and offers services such as written investment policy statements, Monte Carlo modeling, and ERISA plan fiduciary support.

General retirement planning Retirement income strategy Equity compensation tax strategy

Yvonne M

Series 65

Bloomington, MN

ICON Financial

Yvonne Moe Olson is a financial advisor at ICON Financial in Bloomington, MN, with eight years of industry experience. She holds a Series 65 designation and has been with ICON Financial since 2017. Outside of her advisory role, Olson is an independent market partner selling hair care products through Monat Global Corp. ICON Financial provides discretionary asset management, comprehensive financial planning, and retirement-plan advisory services to individuals, including high-net-worth clients, and qualified retirement plans. The firm manages $28.2 million in discretionary assets and offers written investment policy statements, financial plans, and educational seminars as part of its client services.

General retirement planning Retirement income strategy Equity compensation tax strategy

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