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Hurley Financial Group, Inc.

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Client assets under management

$400,778,764

Clients

467

29% high-net worth

Advisors

4

of 6 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

117

Very High

Average account size

$858,199

About

Hurley Financial Group primarily serves individual and high‑net‑worth households at or nearing retirement, delivering comprehensive wealth management that includes investment management, advanced planning (wealth protection, wealth transfer, tax planning, charitable gifting and education funding), and relationship management with outside professionals. The firm reported approximately $407 million in discretionary assets under management as of December 31, 2025 and offers its advisory program through the Schwab Advisor Services platform.

The firm constructs low‑correlating global portfolios composed of three components — a Core sleeve (U.S. and international equities and bonds), Absolute Return tactical strategies that adjust allocations using mathematical processes, and Non‑Traded Assets such as non‑traded REITs, private placements and secured notes — and it may use variable annuities with living or death benefits where appropriate. Portfolios are monitored on an ongoing basis under discretionary authority in the Schwab Advisor Services program, with client communications that include in‑depth meetings and quarterly letters on market views.

Notable departures from many peers include the firm’s dual role in advisory and commission‑generating activities: advisors also sell insurance and investment products and disclose they may receive commissions (including 12b‑1 fees in a registered‑representative capacity), and non‑traded asset allocations can be managed on a fee basis or in lieu of fees via commissions. The brochure also indicates a relatively large client base for a four‑advisor team (467 clients, roughly 117 clients per advisor) and a centralized review process in which the advisor is the sole decision‑maker for account reviews, which may affect the frequency and structure of client reporting and oversight.

Client services

Financial planning Portfolio management Newsletters or periodicals Educational seminars or workshops

Expertise

General retirement planning Charitable giving & philanthropy Tax strategies for small businesses Real estate investing Active portfolio management

Occupation focus

Retired

Fee options

Fixed

Flat fees between $250 and $1,500 for financial planning services; $500 quarterly flat planning fee for clients below minimum

Percentage

$0 - $1,000,000: 1.60% annually $1,000,000 - $2,000,000: 1.00% annually $2,000,000 - $5,000,000: 0.80% annually $5,000,000+: 0.60% annually

Commissions

Commission income on sale of insurance and investment products; possible 12b-1 fees and referral commissions

Project-based

Hourly fees between $150 and $250 per hour for financial planning and consulting services

Other

Account minimum: $250,000 Fee-only: Hourly fees between $150 and $250 per hour; flat fees between $250 and $1,500 for financial planning or consulting

Main office location

Hurley Financial Group, Inc.

111 Sw 4 Th Street

Corvallis OR 97333, United States

Number of offices

1

Most active in

Arizona · California · Colorado · Idaho · Oregon · Texas · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Dorann H

Series 63, Series 65

Corvallis, OR

Hurley Financial Group, Inc.

Dorann Hurley is a financial advisor at Hurley Financial Group, Inc. with 38 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at Geneos Wealth Management, Inc. since 2007 while also operating Hurley Financial Group since 1987. Outside of advisory work, she has sales roles with B3 Science Bands and EternalPure. Hurley Financial Group serves primarily high-net-worth individuals and households nearing or in retirement, providing comprehensive wealth management that integrates investment consulting, discretionary portfolio management, and advanced planning strategies. The firm constructs globally diversified portfolios with a mix of core equity and bond allocations, tactical absolute return strategies, and non-traded assets, delivering ongoing portfolio oversight and research communications through the Schwab Advisor Services platform.

General retirement planning Charitable giving & philanthropy Tax strategies for small businesses Real estate investing Active portfolio management Retired
user avatar

Keith M

CFP®, Series 66

Corvallis, OR

Hurley Financial Group, Inc.

Keith Marshall is a CFP® with 10 years of experience, currently serving as a financial advisor at Hurley Financial Group, Inc. He has worked at Hurley Financial Group and Geneos Wealth Management since 2014. Outside of his advisory role, he serves as a board member of OnBelay Ministries and holds a notary public commission. Hurley Financial Group primarily serves high-net-worth individuals and households approaching or in retirement, offering comprehensive wealth management that integrates investment consulting, discretionary portfolio management, and advanced planning for tax, wealth transfer, charitable gifting, and education funding. The firm constructs diversified global portfolios using core equity and bond allocations, absolute return strategies, and non-traded assets, while providing ongoing portfolio monitoring and quarterly research communications.

General retirement planning Charitable giving & philanthropy Tax strategies for small businesses Real estate investing Active portfolio management Retired
user avatar

Megan S

Series 63, Series 65

Corvallis, OR

Hurley Financial Group, Inc.

Megan Schneider is a financial advisor at Hurley Financial Group, Inc. in Corvallis, OR, with 24 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at both Hurley Financial Group since 2004 and Geneos Wealth Management, Inc. since 2007. Hurley Financial Group primarily serves high-net-worth individuals and households approaching or in retirement, providing comprehensive wealth management that integrates investment consulting, discretionary portfolio management, and advanced planning strategies. The firm employs a diversified global portfolio approach and offers ongoing client relationship management through the Schwab Advisor Services platform.

General retirement planning Charitable giving & philanthropy Tax strategies for small businesses Real estate investing Active portfolio management Retired
user avatar

Daniel T

Series 66

Corvallis, OR

Hurley Financial Group, Inc.

Daniel Thom is a financial advisor at Hurley Financial Group, Inc. with two years of industry experience. He holds the Series 66 designation and has worked at Hurley Financial Group and Geneos Wealth Management since 2021, following a prior role at Charles Schwab & Co., Inc. His outside activities include furniture flipping and serving as a notary public. Hurley Financial Group serves primarily high-net-worth individuals and households approaching or in retirement, offering comprehensive wealth management that integrates investment consulting, discretionary portfolio management, and advanced planning strategies. The firm constructs diversified global portfolios with a combination of core equity and bond allocations, tactical absolute return strategies, and non-traded assets, while maintaining client custody through Charles Schwab.

General retirement planning Charitable giving & philanthropy Tax strategies for small businesses Real estate investing Active portfolio management Retired
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