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Howe and Rusling, Inc.

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Client assets under management

$2,251,426,402

Clients

1,081

56% high-net worth

Advisors

8

of 26 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

135

Very High

Average account size

$2,082,726

About

Howe and Rusling serves primarily individual and high‑net‑worth clients and also provides advisory services to institutional clients such as insurance companies, pension plans, trusts, and corporations. The firm’s client services include large‑cap equity and intermediate fixed‑income portfolio management, financial planning and estate‑planning coordination, and the use of third‑party managers when appropriate.

The firm’s investment process integrates top‑down macroeconomic forecasting with bottom‑up fundamental research and proprietary valuation models; its equity offerings include a Core Equity portfolio and an Equity Income portfolio, each typically holding about 35–50 names. Fixed‑income work focuses on Treasuries, agencies, investment‑grade corporates, municipals and agency mortgage‑backed securities, using a proprietary econometric model for tactical duration, ongoing monitoring, block trading and execution via custodial platforms.

Distinctive features noted in the brochure include a long operating history (founded in 1930) and a relatively large asset base managed by a compact team — the firm describes eight wealth managers overseeing roughly 1,400 client relationships. The firm also discloses an employed attorney who facilitates estate‑planning services (with referrals to an unaffiliated law firm), explicitly accepts insurance‑company clients, and participates in institutional custodian/referral programs while using soft‑dollar research arrangements.

Client services

Financial planning Portfolio management Selection of other advisers Newsletters or periodicals Consulting

Expertise

Active portfolio management Income planning General estate planning guidance Cash flow / budgeting

Fee options

Fixed

Financial planning fixed fee of $3,000 for accounts $150,000 or less; additional $300 for plan updates beyond 3 months; consulting fixed fees negotiated individually

Percentage

$0 - $500,000: 1.20% annually (0.30% quarterly) $500,001 - $1,000,000: 1.00% annually (0.25% quarterly) $1,000,001+: 0.80% annually (0.20% quarterly)

Other

Account minimum: $500,000 for basic accounts; $1,000,000 for fixed income-only accounts Minimum fee: Minimum quarterly fee of $1,500 for basic accounts (equivalent to $500,000 portfolio); Minimum quarterly fee of $1,250 for fixed income-only accounts (equivalent to $1,000,000 portfolio) Fee-only: Financial planning fixed fee of $3,000 for accounts $150,000 or less; consulting fixed fees negotiated individually

Main office location

Howe and Rusling, Inc.

165 Culver Rd, Suite 100

Rochester NY 14620, United States

Number of offices

5

Most active in

Arizona · California · Colorado · Connecticut · Florida · Georgia · Hawaii · Idaho · Illinois · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · New Hampshire · New Jersey · New York · North Carolina · Ohio · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Vermont · Virginia · Washington · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Casey R

Series 63

Fayetteville, NY

Howe and Rusling, Inc.

Casey Ryan is a financial advisor at Howe and Rusling, Inc. with four years of industry experience. He holds a Series 63 designation and has been with Howe and Rusling since 2004. Howe and Rusling provides discretionary portfolio management and financial planning primarily for individual and high-net-worth clients, as well as institutional relationships. The firm focuses on large-cap equity and intermediate-term fixed income management, combining top-down macroeconomic analysis with bottom-up fundamental research.

Active portfolio management Income planning General estate planning guidance Cash flow / budgeting
user avatar

Michael C

CFP®, Series 63, Series 66

Colorado Springs, CO

Howe and Rusling, Inc.

Michael Carrico is a CFP® with nine years of industry experience currently serving as a financial advisor at Howe and Rusling, Inc. in Colorado Springs, CO. His prior experience includes roles at T Rowe Price and Empower Advisory Group, LLC. Howe and Rusling provides discretionary portfolio management and financial planning primarily for individual and high-net-worth clients, as well as institutional relationships. The firm combines top-down macroeconomic and tactical analysis with bottom-up fundamental research, offering large-cap equity and intermediate-term fixed income strategies alongside tailored financial planning and estate-planning facilitation.

Active portfolio management Income planning General estate planning guidance Cash flow / budgeting
user avatar

Ryan T

CFP®, Series 63

Rochester, NY

Howe and Rusling, Inc.

Ryan Tomko is a CFP® with four years of industry experience, currently serving as a financial advisor at Howe and Rusling, Inc. in Rochester, NY. He has been with Howe and Rusling since 2015. Howe and Rusling, Inc. provides discretionary portfolio management and financial planning primarily for individual and high-net-worth clients, also serving institutional relationships such as insurance companies and pension plans. The firm combines top-down macroeconomic and tactical analysis with bottom-up fundamental research, focusing on large-cap equity and intermediate-term fixed income management.

Active portfolio management Income planning General estate planning guidance Cash flow / budgeting
user avatar

Sarah S

Series 65

Rochester, NY

Howe and Rusling, Inc.

Sarah Swan is a financial advisor at Howe and Rusling, Inc. in Rochester, NY, holding a Series 65 designation with four years of industry experience. She has been with Howe and Rusling since 2011. Howe and Rusling provides discretionary portfolio management and financial planning primarily for individual and high-net-worth clients, as well as institutional relationships. The firm combines top-down macroeconomic and tactical analysis with bottom-up fundamental research, managing large-cap equity and intermediate-term fixed income portfolios alongside tailored financial planning and estate-planning facilitation.

Active portfolio management Income planning General estate planning guidance Cash flow / budgeting
user avatar

Dylan P

CFP®

Rochester, NY

Howe and Rusling, Inc.

Dylan Potter is a CFP® professional with Howe and Rusling, Inc. in Rochester, NY, where he has worked since 2017. He has four years of industry experience and previously served in the United States Army from 2010 to 2017. In addition to his advisory role, he serves in the New York Army National Guard. Howe and Rusling provides discretionary portfolio management and financial planning primarily for individual and high-net-worth clients, with services that include large-cap equity and intermediate-term fixed income management, estate-planning facilitation, and tax preparation referrals through a wholly owned subsidiary. The firm combines macroeconomic and tactical analysis with fundamental research and maintains a long operating history dating to 1930 and approximately $2.0 billion in assets under management.

Active portfolio management Income planning General estate planning guidance Cash flow / budgeting
user avatar

Jordan E

CFP®, Series 63, Series 65

Rochester, NY

Howe and Rusling, Inc.

Jordan Eich is a CFP® with seven years of industry experience, currently serving as a financial advisor at Howe and Rusling, Inc. He previously worked at Manning & Napier Advisors, LLC for ten years and has experience outside the financial industry, including teaching at Churchville-Chili Senior High School. Howe and Rusling provides discretionary portfolio management and financial planning primarily for individual and high-net-worth clients, with additional institutional relationships. The firm employs a combined top-down and bottom-up investment approach, focuses on large-cap equity and intermediate-term fixed income management, and offers estate-planning facilitation and tax preparation referrals through a wholly owned subsidiary.

Active portfolio management Income planning General estate planning guidance Cash flow / budgeting
user avatar

Craig C

Series 63, Series 65

Rochester, NY

Howe and Rusling, Inc.

Craig Cairns is a financial advisor at Howe and Rusling, Inc. in Rochester, NY, with four years of industry experience. He holds Series 63 and Series 65 licenses and has been with Howe and Rusling since 2000. Since May 2021, Cairns has served on the Board of Directors of Transcat, Inc., a non-investment-related business. Howe and Rusling provides discretionary portfolio management and financial planning primarily for individual and high-net-worth clients, as well as institutional relationships. The firm focuses on large-cap equity and intermediate-term fixed income management, combining macroeconomic and tactical analysis with fundamental research, and offers tailored financial planning and estate-planning facilitation.

Active portfolio management Income planning General estate planning guidance Cash flow / budgeting
user avatar

Eric U

CFP®, Series 66

Boise, ID

Howe and Rusling, Inc.

Eric Udvari is a CFP® and holds a Series 66 license with 10 years of industry experience. He has worked at Howe and Rusling, Inc. since 2021, following roles at TIAA-CREF and Charles Schwab. Howe and Rusling, Inc. provides discretionary portfolio management and financial planning primarily for individual and high-net-worth clients, as well as institutional relationships. The firm combines top-down macroeconomic and tactical analysis with bottom-up fundamental research, managing large-cap equity and intermediate-term fixed income portfolios while offering tailored financial planning and estate-planning facilitation through an employed attorney.

Active portfolio management Income planning General estate planning guidance Cash flow / budgeting
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