H
Hornsby Asset Management, LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$9,600,000
Total clients
93
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
93
Average account size
$103,226
About
The firm provides fee-based, discretionary investment advisory services to individuals, trusts, estates and charitable organizations, managing roughly $9.26 million across about 80 separate accounts for 48 individual clients in its most recent filing. It offers custom portfolio management using a broad set of securities, including individual equities, ADRs, OTC issues, fixed income, mutual funds, ETFs, variable life and annuity products, and options.
The firm’s investment process emphasizes daily monitoring and applies a mix of tactical, technical, fundamental and cyclical analysis to inform allocation and risk/reward decisions. The adviser may implement both long- and short-term trades, actively trade focused equity positions, use various options strategies (including covered and uncovered positions), and employ cash or money-market holdings as hedges under discretionary authority and client guidelines.
Distinctive aspects noted in the brochure include a fee approach that is calculated by security type rather than a single flat AUM rate and the adviser’s status as a licensed insurance producer who may receive separate commissions for insurance product sales, which the firm discloses as a potential conflict of interest. The filing also discloses a non-investment outside business (a household-owned classic car rental LLC) and that the firm does not vote client proxies, leaving voting authority with clients.
Client services
Portfolio management
Expertise
Active portfolio management
Fee options
$0+: 1.50% annually for mutual funds, listed and over the counter equities, exchange traded funds, and fixed income securities $0+: 1.75% annually for accounts that buy or sell options $0+: 1.16% annually for variable annuities or variable life insurance acquired prior to commencement of advisory services or researched and acquired by Advisor for client accounts
Account minimum: $50,000 minimum (may accept lower at Advisor's discretion) Fee-only: Annual management fee payable quarterly in advance based on portfolio asset value, calculated according to security type allocation percentages.
Main office location
Hornsby Asset Management, LLC
Freeport FL, United States
Number of offices
1
Most active in
Hornsby Asset Management, LLC has reported serving >5 clients in these states in the last 12 months.
Florida · Georgia
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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