Horizon Financial Services, LLC logo

Horizon Financial Services, LLC

Updated today

Client assets under management

$260,163,633

Clients

391

24% high-net worth

Advisors

5

of 8 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

78

High

Average account size

$665,380

About

Horizon Financial Services offers discretionary asset management, financial planning, ERISA 3(21) fiduciary services, co‑advisor arrangements, and assets‑under‑advisement consulting for individuals, high‑net‑worth clients, pension and profit‑sharing plans, charitable organizations, and businesses. The brochure notes the firm typically works with individuals and families who have approximately $1 million in investable assets and implements portfolios using variable annuity subaccounts, mutual fund platforms, and donor‑advised fund accounts.

The firm generally manages client portfolios on a discretionary basis and employs sub‑advisors and a co‑advisor relationship to implement and monitor proprietary model portfolios, while retaining authority to hire or terminate those sub‑advisors. Horizon describes its analytical methods as including charting, fundamental and technical analysis and uses both long‑ and short‑term trading strategies alongside comprehensive financial planning and plan‑level advisory services.

Noteworthy items in the brochure include the firm’s regular educational seminars and workshops on retirement and financial planning (registration fees up to $100) and its stated management of donor‑advised funds without charging an advisory fee on those accounts (clients pay the provider’s administrative fee). The brochure also discloses formal referral and affiliation arrangements with third‑party organizations (including an insurance marketing organization) and different hourly planning rates for clients with assets managed by the firm ($150/hour) versus those without ($300/hour), which are presented as potential conflicts and are addressed through disclosure.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

Options & derivatives strategies

Fee options

Percentage

$0+: 0.60% to 2.00% annually for Asset Management (negotiable) $0+: 0.60% to 1.00% annually for Variable Annuity Solution (negotiable) $0+: Up to 1.00% annually for Mutual Fund Direct Solution (negotiable flat percentage) $0+: No fees charged on Donor Advised Funds by HFS (only administrative fees by provider) $0+: Up to 1.70% annually for Co-Advisor Services (maximum, negotiable) $0+: Up to 1.00% annually for ERISA 3(21) Services (maximum) $0+: 0.60% to 2.00% annually for Assets Under Advisement (negotiable)

Project-based

$150/hour for clients with assets managed by HFS; $300/hour for clients without assets managed by HFS; minimum one hour; billed in 15-minute increments.

Other

Account minimum: $1,000,000 Fee-only: Hourly fees for financial planning and consulting services: $150/hour for clients with assets managed by HFS, $300/hour for clients without assets managed by HFS, minimum one hour, billed in 15-minute increments.

Main office location

Horizon Financial Services, LLC

3880 Vest Mill Rd., Suite 100

Winston Salem NC 27103, United States

Number of offices

2

Most active in

Florida · New York · North Carolina · South Carolina · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Scott W

Series 63, Series 65

Winston Salem, NC

Horizon Financial Services, LLC

Scott Walker is a financial advisor at Horizon Financial Services, LLC in Winston Salem, NC, with 18 years of industry experience. He holds Series 63 and Series 65 registrations and has been with Horizon Financial Services since 2011. In addition to his advisory role, Walker is also an insurance agent involved in insurance product sales and services. Horizon Financial Services provides discretionary asset management, financial planning, ERISA 3(21) plan advisory, donor-advised fund management, and co-advisor services to individuals, high-net-worth clients, pension plans, charitable organizations, and businesses. The firm employs a combination of charting, fundamental, and technical analysis with both long- and short-term trading strategies and distinguishes itself through public education seminars and its multi-channel implementation approach.

Options & derivatives strategies
user avatar

John B

Series 65

Winston Salem, NC

Horizon Financial Services, LLC

John Brais is a financial advisor at Horizon Financial Services, LLC in Winston Salem, NC, with 16 years of industry experience. He holds a Series 65 designation and has been with Horizon Financial Services since 2011. In addition to his advisory role, Brais serves as President and CEO of New Horizon Financial Services, Inc., an insurance products and sales firm. Horizon Financial Services works with individuals, high-net-worth clients, pension and profit-sharing plans, charitable organizations, and businesses to provide discretionary asset management, financial planning, ERISA 3(21) advisory, donor-advised fund management, and co-advisor services. The firm employs a combination of charting, fundamental, and technical analysis for both long- and short-term trading strategies and offers public education seminars alongside its investment management services.

Options & derivatives strategies
user avatar

Samuel M

Series 65

Winston Salem, NC

Horizon Financial Services, LLC

Samuel Merrick is a financial advisor at Horizon Financial Services, LLC, holding a Series 65 designation with one year of industry experience. Prior to joining Horizon Financial Services in 2024, he worked at Summit School for 11 years. Horizon Financial Services provides discretionary asset management, financial planning, ERISA 3(21) plan advisory, donor-advised fund management, and co-advisor services to individuals, high-net-worth clients, pension and profit-sharing plans, charitable organizations, and businesses. The firm employs a combination of charting, fundamental, and technical analysis with both long- and short-term trading strategies, and offers public education seminars and workshops on retirement and financial planning.

Options & derivatives strategies
user avatar

Joseph P

Series 63, Series 65

Winston Salem, NC

Horizon Financial Services, LLC

Joseph Perkins is a financial advisor with Horizon Financial Services, LLC in Winston Salem, NC, holding Series 63 and Series 65 licenses and having 10 years of industry experience. He previously worked at Northwestern Mutual Investment Services and Northwestern Mutual Life Insurance. Perkins is also an insurance agent involved in insurance sales and services. Horizon Financial Services serves individuals, high-net-worth clients, pension and profit-sharing plans, charitable organizations, and businesses with discretionary asset management, financial planning, ERISA 3(21) plan advisory, donor-advised fund management, and co-advisor services. The firm employs a mix of charting, fundamental, and technical analysis, using both long- and short-term trading strategies, and offers public seminars and workshops on retirement and financial planning.

Options & derivatives strategies
user avatar

Jared J

Series 63, Series 65

Winston Salem, NC

Horizon Financial Services, LLC

Jared Johnson is a financial advisor at Horizon Financial Services, LLC with 13 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Advantax Advisory Services and Penn Mutual Life Insurance Co. In addition to his advisory role, he owns and operates Jared G. Johnson, CPA, PLLC, providing accounting and tax preparation services. Horizon Financial Services serves individuals, high-net-worth clients, pension and profit-sharing plans, charitable organizations, and businesses with discretionary asset management, financial planning, and consulting. The firm uses a combination of charting, fundamental, and technical analysis with both long- and short-term trading strategies, and is noted for its public education seminars and workshops on retirement and financial planning.

Options & derivatives strategies
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