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Horizon Financial

Updated today

Client assets under management

$510,210,472

Clients

734

16% high-net worth

Advisors

9

of 9 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

82

High

Average account size

$695,110

About

Horizon Financial provides discretionary investment management and integrated financial planning primarily to individual and family clients, including taxable accounts, trusts, and retirement accounts, and manages approximately $510 million in regulatory assets. Financial planning services are offered only to clients who engage the firm for portfolio management and are often delivered verbally through ongoing meetings rather than as a stand‑alone written plan.

The firm relies on an internal investment management team that develops and maintains a suite of model portfolios implemented mainly with mutual funds and ETFs, with individual stocks and bonds used for larger or more complex accounts; it emphasizes asset allocation, diversification, and a long‑term buy‑and‑hold approach, and uses YCharts as a primary research tool. Investment Adviser Representatives work directly with clients to recommend, combine, or tailor those models, and portfolios are reviewed regularly with periodic rebalancing to maintain target allocations.

Notable operational features that distinguish Horizon from many peers include a mandatory per‑account technology fee in addition to its asset‑based advisory fee and a firm preference that clients custody assets with the custodians the firm recommends (typically Charles Schwab), with clients required to authorize fee deductions from those custodial accounts. The firm also discloses dual roles held by some supervised persons as registered representatives of a broker‑dealer (PCS) and as licensed insurance agents—activities limited mainly to legacy brokerage and insurance sales and overseen as potential conflicts—and it does not vote proxies on clients’ behalf, leaving proxy voting authority to clients.

Client services

Financial planning Portfolio management

Expertise

Wealth management

Fee options

Percentage

1.00% annually (negotiable)

Commissions

Commissions and transaction-based compensation received by certain supervised persons in their separate capacities as registered representatives of a broker-dealer for legacy brokerage accounts

Main office location

Horizon Financial

5582 W. Henrietta Rd.

West Henrietta NY 14586, United States

Number of offices

1

Most active in

Florida · Maryland · Massachusetts · New Hampshire · New York · North Carolina · Pennsylvania · South Carolina · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Benjamin C

Series 65

West Henrietta, NY

Horizon Financial

Benjamin Chappell is a Series 65-licensed advisor at Horizon Financial with three years of industry experience. He has worked at Horizon Advisory Services, Inc. since 2021 and previously spent ten years at Haley & Aldrich, Inc. Horizon Financial provides discretionary investment advisory and portfolio management services primarily to individuals and families, focusing on taxable accounts, trusts, and retirement accounts. The firm uses internally managed model portfolios emphasizing asset allocation and diversification, employing a long-term, buy-and-hold investment approach.

Wealth management
user avatar

Jonathan B

Series 65

West Henrietta, NY

Horizon Financial

Jonathan Blazick is a financial advisor at Horizon Financial with eight years of industry experience and a Series 65 designation. He has worked at Securities America Advisors, Inc., SSN Advisory, Inc., and Mark Congdon, CFS Inc., and has a background that includes six years at Kellogg's. Horizon Financial provides discretionary investment advisory and portfolio management primarily to individuals and families, focusing on taxable accounts, trusts, and retirement accounts. The firm emphasizes asset allocation and diversification through internally managed model portfolios and employs a long-term, buy-and-hold investment approach with periodic rebalancing.

Wealth management
user avatar

Mark C

Series 63, Series 65

West Henrietta, NY

Horizon Financial

Mark Congdon is a financial advisor at Horizon Financial with 39 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Securities America, Inc. and Securities Services Network. He participates in the Putnam Advisory Council, providing feedback on industry developments. Horizon Financial offers discretionary investment advisory and portfolio management services primarily to individuals and families, focusing on asset allocation and diversification through internally managed model portfolios. The firm employs a long-term, buy-and-hold investment approach with regular rebalancing and integrates financial planning into ongoing client meetings.

Wealth management
user avatar

Donald K

Series 65

West Henrietta, NY

Horizon Financial

Donald Kwarta is a financial advisor with Horizon Financial, holding a Series 65 designation and eight years of industry experience. He has worked at Horizon Advisory Services since 2019 and previously at SSN Advisory Inc and Mark A Congdon. Horizon Financial provides discretionary investment advisory and portfolio management services primarily to individuals and families, focusing on diversified model portfolios managed with a long-term, buy-and-hold approach. Financial planning is integrated into ongoing client meetings and is offered alongside portfolio management.

Wealth management
user avatar

Timothy H

Series 63, Series 65

West Henrietta, NY

Horizon Financial

Timothy Hammond is a financial advisor at Horizon Financial with 32 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms, including Private Client Services and Securities America, Inc. Outside of his advisory role, he serves as Treasurer and Alternate Warden for the Village of Geneseo Fire Department and as Benevolence Treasurer for the Geneseo United Methodist Church. Horizon Financial provides discretionary investment advisory and portfolio management services primarily to individuals and families. The firm emphasizes asset allocation and diversification through internally managed model portfolios, using a long-term, buy-and-hold approach with periodic rebalancing.

Wealth management
user avatar

Michael C

Series 65

West Henrietta, NY

Horizon Financial

Michael Congdon is a Series 65-licensed advisor with Horizon Financial, bringing four years of industry experience. He has been associated with related entities including Horizon Advisory Services, Inc. and The Horizon Group since 2012, serving in various roles. Outside of advisory work, he holds administrative and managerial responsibilities for The Horizon Group, overseeing investment brokerage operations. Horizon Financial provides discretionary investment advisory and portfolio management services primarily to individuals and families, focusing on taxable accounts, trusts, and retirement accounts. The firm employs a long-term, buy-and-hold investment approach using internally managed model portfolios that emphasize asset allocation and diversification.

Wealth management
user avatar

Brian N

Series 66

West Henrietta, NY

Horizon Financial

Brian Novellin is a financial advisor at Horizon Financial with 12 years of industry experience. He holds the Series 66 designation and has worked at firms including Securities America, Inc. and Securities Service Network, Inc. since 2016. Horizon Financial provides discretionary investment advisory and portfolio management services primarily to individuals and families, focusing on asset allocation and diversification through internally managed model portfolios. The firm integrates financial planning into ongoing portfolio management meetings and emphasizes a long-term, buy-and-hold investment approach.

Wealth management
user avatar

Amanda H

Series 63, Series 65

West Henrietta, NY

Horizon Financial

Amanda Heagerty is a financial advisor at Horizon Financial with nine years of industry experience. She holds Series 63 and Series 65 licenses and has worked at firms including Private Client Services, Securities America, Inc., and Citizens Bank. Horizon Financial provides discretionary investment advisory and portfolio management services primarily to individuals and families, focusing on taxable accounts, trusts, and retirement accounts. The firm uses internally managed model portfolios emphasizing asset allocation and diversification, implemented mainly with mutual funds and ETFs, and follows a long-term, buy-and-hold investment approach with periodic rebalancing.

Wealth management
user avatar

Kenneth B

Series 63, Series 65

West Henrietta, NY

Horizon Financial

Kenneth Blazick is a financial advisor at Horizon Financial with 17 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms, including Private Client Services and Securities America Advisors, Inc. He has been associated with Horizon Advisory Services, Inc. and The Horizon Group for multiple years. Horizon Financial provides discretionary investment advisory and portfolio management services primarily to individuals and families, focusing on taxable accounts, trusts, and retirement accounts. The firm emphasizes asset allocation and diversification through internally managed model portfolios, applying a long-term, buy-and-hold investment approach with periodic rebalancing.

Wealth management
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