Hood Financial, LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$14,278,544
Clients
44
0% high-net worth
Advisors
1
of 2 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
44
HighAverage account size
$324,512
About
Hood Financial provides investment management and comprehensive financial planning to individual and high‑net‑worth clients, delivering portfolio oversight alongside a tiered "Complete Sherpa Experience" planning program. Like many small advisory firms, it typically charges asset‑based fees and develops tailored plans based on each client’s objectives, time horizon, and risk tolerance.
The firm favors passive investment strategies built with index mutual funds and exchange‑traded funds and uses a sub‑adviser (Simplicity Wealth, LLC) to perform discretionary portfolio management and trading. Account supervision is directed by client objectives and may include client‑imposed restrictions, with custody arranged through a qualified custodian.
A noteworthy and uncommon feature is that the firm is also a licensed insurance agency and its representatives are licensed insurance agents; insurance product sales generate commissions and the principal devotes roughly half of his time to insurance activities, which presents potential conflicts of interest. The adviser’s multiple estate‑ and senior‑focused professional designations, combined with a relatively small client base and modest assets under management, indicate a practice oriented toward estate and retirement‑income planning for older and high‑net‑worth individuals.
Client services
Financial planning
Portfolio management
Selection of other advisers
Expertise
Retirement income strategy
Social Security optimization
Medicare planning
General estate planning guidance
Long-term care insurance
Fee options
Financial Planning fixed fee ranges between $3,500.00 and $5,000.00; One-Time Planning Fee for #1 Map is $5,000 (negotiable)
$1 - $1,500,000: 1.50% $1,500,001 - $3,000,000: 1.25% $3,000,001+: 1.00%
$250.00 per hour
Monthly subscription fee of $200 for #3 Guide service
Main office location
Hood Financial, LLC
San Diego CA, United States
Number of offices
1
Most active in
Hood Financial, LLC has reported serving >5 clients in these states in the last 12 months.
California
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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