Honu Wealth Management logo

Honu Wealth Management

Updated today

Client assets under management

$147,209,248

Clients

80

65% high-net worth

Advisors

3

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

27

Low

Average account size

$1,840,116

About

Honu Wealth Management advises individuals (including high‑net‑worth clients), pension and profit‑sharing plans, trusts, estates, charitable organizations, and business entities, offering financial planning, investment supervisory/management, wealth management, and pension consulting services. The firm manages roughly $162 million across about 80 client relationships with a three‑advisor team and does not impose an account minimum.

The firm’s investment approach emphasizes low‑cost, asset‑allocation strategies informed by academic research that favors passive management, and it typically provides discretionary portfolio management tailored to each client’s objectives and risk tolerance. Portfolios are constructed from individual equities, bonds, mutual funds and ETFs, and the firm discloses it may employ margin transactions, short sales, and option‑writing — strategies that can involve borrowing and the use of derivatives in client accounts.

Honu maintains multiple offices (four) and includes team members who provide tax preparation and accounting services in addition to advisory work, a mix of services that is less common among peers. The firm’s explicit disclosures about potential use of borrowing and derivatives in client accounts and the presence of in‑house tax/accounting expertise distinguish its service offering from many other supported advisory firms.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Wealth management Passive / index investing

Occupation focus

Founder/Business Owner

Fee options

Fixed

Wealth Management: Fixed quarterly fee; Financial Planning: Fixed fee $2,000 to $10,000

Percentage

$0 - $2,000,000: 1.00% annually $2,000,000+: Negotiable

Project-based

Financial Planning: $400 per hour; Pension consulting may also be hourly

Other

Fee-only: Financial Planning: Fixed fee $2,000 to $10,000; Hourly fee $400/hour; Pension consulting fees may be fixed, percentage, or hourly basis

Most active in

California · Hawaii · New Hampshire · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Garth W

CFP®, Series 63

Sunnyvale, CA

Honu Wealth Management

Garth Williams is a CFP® with 19 years of industry experience and has been with Honu Wealth Management since 2006. He holds a Series 63 license and is based in Sunnyvale, CA. Honu Wealth Management serves individuals, high-net-worth clients, retirement plans, trusts, estates, and business entities with financial planning, discretionary investment management, and pension consulting. The firm employs a low-cost, asset-allocation approach grounded in academic research and typically manages accounts on a discretionary basis, utilizing mutual funds, ETFs, and in some cases, options, short sales, and margin.

Wealth management Passive / index investing Founder/Business Owner
user avatar

Stephen S

Series 65, Series 66

Sunnyvale, CA

Honu Wealth Management

Stephen Sustrick is a financial advisor at Honu Wealth Management with 19 years of industry experience. He holds Series 65 and Series 66 licenses and has worked at Honu Wealth Management since 2007. In addition to his advisory role, he serves as a director at PWWM Group, where he is involved in consulting related to accounting, financial planning, and business process improvement. Honu Wealth Management serves individuals, high-net-worth clients, retirement plans, trusts, estates, and business entities with financial planning, discretionary investment management, and pension consulting. The firm employs a low-cost, asset-allocation approach grounded in academic research, tailoring portfolios to client goals and often managing accounts on a discretionary basis.

Wealth management Passive / index investing Founder/Business Owner
user avatar

Tom C

CFP®, Series 63

Sunnyvale, CA

Honu Wealth Management

Tom Chun is a CFP® professional with 19 years of experience at Honu Wealth Management in San Jose, CA. He has provided tax preparation services since 2004 and has been a life and health insurance agent since 2002. Chun is part of a four-advisor team at Honu Wealth Management. Honu Wealth Management serves individuals, high-net-worth clients, retirement plans, trusts, estates, and business entities with financial planning, discretionary investment management, and pension consulting. The firm employs a low-cost, asset-allocation approach grounded in academic research and offers various strategies including mutual funds, ETFs, option writing, short sales, and margin use.

Wealth management Passive / index investing Founder/Business Owner
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