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Holland Advisory Services, Inc.

Updated today

Client assets under management

$307,659,373

Clients

526

14% high-net worth

Advisors

10

of 17 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

53

Typical

Average account size

$584,904

About

Holland Advisory Services primarily works with pre‑retirees and retired individuals, their trusts, estates, and retirement accounts, as well as retirement plan sponsors. The firm offers discretionary portfolio management, financial planning and financial advice, pension consulting, and access to insurance products through an affiliated insurance agency.

Investment strategy centers on Modern Portfolio Theory and asset‑allocation-based Active Strategic strategies implemented mainly with a mix of indexed and actively managed mutual funds and ETFs, with portfolio adjustments typically made three to five times per year. The firm tailors allocations to clients’ risk tolerance, time horizon, liquidity and tax considerations, and has recently incorporated exchange‑traded products that hold digital assets into its allocation models.

What is most distinctive is the firm’s network of affiliated businesses, including a tax and accounting practice, an affiliated trustee entity through which a principal may serve as trustee or successor trustee, and related service companies; these relationships are disclosed and may be used to provide integrated tax, trustee and investment services, creating potential conflicts of interest that the firm discloses and permits clients to decline. The firm also uses institutional custody and service arrangements that provide operational and research support to its advisory program.

Client services

Financial planning Portfolio management Pension consulting Financial advice

Expertise

Long-term care insurance Annuities Retirement income strategy Life insurance needs analysis Retirement withdrawal strategies

Demographic focus

Approaching retirement Retired

Fee options

Fixed

Flat fees may be charged for financial planning and financial advice if agreed upon.

Percentage

0.5% - 2.0% annually (negotiable)

Commissions

Commissions received from insurance product sales through affiliated insurance agency.

Project-based

Hourly fees charged for financial planning and financial advice if applicable.

Other

Account minimum: $40,000 Fee-only: Financial planning and financial advice fees charged on an hourly or flat fee basis, as agreed by both parties.

Main office location

Holland Advisory Services, Inc.

700 West Granada Boulevard

Ormond Beach FL 32174-9036, United States

Number of offices

1

Most active in

Florida · Georgia · Louisiana · New Hampshire · New York · North Carolina · Pennsylvania · Tennessee · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kalon H

CFP®

Ormond Beach, FL

Holland Advisory Services, Inc.

Kalon Hoard is a CFP® with 22 years of industry experience, currently serving at Holland Advisory Services, Inc. since 2008. He is based in Ormond Beach, FL, and is part of a team of 10 advisors at the firm. Holland Advisory Services primarily serves pre-retirees, retirees, their trusts and estates, and retirement plan sponsors, offering discretionary portfolio management, financial planning, and pension consulting. The firm employs investment strategies based on Modern Portfolio Theory and active asset allocation, using a combination of indexed and actively managed funds, and incorporates digital asset products into its models.

Long-term care insurance Annuities Retirement income strategy Life insurance needs analysis Retirement withdrawal strategies Approaching retirement Retired
user avatar

Angela P

CFP®, ChFC®, Series 63, Series 66

Ormond Beach, FL

Holland Advisory Services, Inc.

Angela Pinkerton is a CFP® and ChFC® with 15 years of experience in financial advising. She has been with Holland Advisory Services, Inc. since 2010. Outside of her advisory role, she has owned and operated Independent Auto Glass, Inc. for over two decades. Holland Advisory Services primarily serves pre-retirees, retirees, and retirement plan sponsors, offering discretionary portfolio management and financial planning. The firm employs Modern Portfolio Theory and active asset allocation strategies using mutual funds and ETFs, and integrates related tax and trustee services through its affiliated businesses.

Long-term care insurance Annuities Retirement income strategy Life insurance needs analysis Retirement withdrawal strategies Approaching retirement Retired
user avatar

Robert M

Series 65

Ormond Beach, FL

Holland Advisory Services, Inc.

Robert Mara is a financial advisor with Holland Advisory Services, Inc. in Ormond Beach, FL, holding a Series 65 designation and nine years of industry experience. He has been with Holland Advisory Services continuously since 2015. Outside of his advisory role, he is a partner in two commercial rental property businesses. Holland Advisory Services primarily serves pre-retirees, retirees, and retirement plan sponsors, offering discretionary portfolio management and financial planning. The firm employs an investment strategy based on Modern Portfolio Theory and active asset allocation using mutual funds and ETFs, with a network of affiliated businesses providing integrated tax, trustee, and investment services.

Long-term care insurance Annuities Retirement income strategy Life insurance needs analysis Retirement withdrawal strategies Approaching retirement Retired
user avatar

Beverly N

Series 65

Ormond Beach, FL

Holland Advisory Services, Inc.

Beverly Neel is a financial advisor with Holland Advisory Services, Inc. She holds a Series 65 designation and has one year of industry experience. Her prior work includes seven years at Bank of America and ten years in Florida real estate. Holland Advisory Services primarily serves pre-retirees, retirees, their trusts and estates, and retirement plan sponsors, offering discretionary portfolio management, financial planning, pension consulting, and access to insurance products. The firm employs Modern Portfolio Theory and active strategic asset allocation, utilizing a mix of indexed and actively managed mutual funds and ETFs, with portfolios adjusted several times annually.

Long-term care insurance Annuities Retirement income strategy Life insurance needs analysis Retirement withdrawal strategies Approaching retirement Retired
user avatar

Anthony H

Series 65

Ormond Beach, FL

Holland Advisory Services, Inc.

Anthony Hayes is a financial advisor at Holland Advisory Services, Inc. with one year of industry experience. He holds a Series 65 designation and previously worked at NewEdge Advisors, LLC. Outside of finance, he owns and operates a hair salon in Ormond Beach, Florida. Holland Advisory Services primarily serves pre-retirees, retirees, and retirement plan sponsors, focusing on discretionary portfolio management and financial planning. The firm employs Modern Portfolio Theory and active strategic asset allocation, using mutual funds and ETFs tailored to clients’ risk profiles and other factors.

Long-term care insurance Annuities Retirement income strategy Life insurance needs analysis Retirement withdrawal strategies Approaching retirement Retired
user avatar

Troy D

ChFC®, Series 65

Ormond Beach, FL

Holland Advisory Services, Inc.

Troy Denston is a financial advisor at Holland Advisory Services, Inc. in Ormond Beach, FL, holding the ChFC® designation and Series 65 license. He has one year of experience in the financial industry, joining Holland Advisory Services in 2023 after working in healthcare and retail sectors. Holland Advisory Services primarily serves pre-retirees and retired individuals, their trusts, estates, and retirement accounts, as well as retirement plan sponsors. The firm employs an investment strategy based on Modern Portfolio Theory and active asset allocation, using a mix of indexed and actively managed mutual funds and ETFs, and integrates affiliated businesses to offer combined tax, trustee, and investment services.

Long-term care insurance Annuities Retirement income strategy Life insurance needs analysis Retirement withdrawal strategies Approaching retirement Retired
user avatar

Miranda M

CFP®, ChFC®, Series 65

Ormond Beach, FL

Holland Advisory Services, Inc.

Miranda Mumma is a financial advisor at Holland Advisory Services, Inc. with six years of industry experience. She holds the CFP®, ChFC®, and Series 65 designations. Prior to joining Holland Advisory Services in 2018, she worked at Wells Fargo Bank, N.A. for four years and was employed by Panera Bread Company for three years. Holland Advisory Services primarily serves pre-retirees, retirees, their trusts and estates, and retirement plan sponsors. The firm employs investment strategies based on Modern Portfolio Theory and asset allocation, utilizing a combination of indexed and actively managed mutual funds and ETFs, with adjustments made several times per year.

Long-term care insurance Annuities Retirement income strategy Life insurance needs analysis Retirement withdrawal strategies Approaching retirement Retired
user avatar

Matthew S

CFP®, Series 65

Ormond Beach, FL

Holland Advisory Services, Inc.

Matthew Sumrall is a CFP®-certified financial advisor with four years of industry experience, currently with Holland Advisory Services, Inc. He served in the U.S. Air Force for eleven years before transitioning to financial services. Sumrall has held roles at Holland Financial, Inc. and Holland Advisory Services since 2021. Holland Advisory Services primarily serves pre-retirees, retirees, and retirement plan sponsors, offering portfolio management, financial planning, and pension consulting. The firm employs Modern Portfolio Theory and asset-allocation strategies, using a mix of indexed and actively managed funds, and integrates related tax and trustee services through affiliated businesses.

Long-term care insurance Annuities Retirement income strategy Life insurance needs analysis Retirement withdrawal strategies Approaching retirement Retired
user avatar

David H

CFP®, ChFC®, PFS™, Series 63

Ormond Beach, FL

Holland Advisory Services, Inc.

David Holland is a CFP®, ChFC®, and PFS™ with 22 years of industry experience. He is the CEO of Holland Financial, Inc. and managing director of Holland, Tacinelli & Klayer, Inc., a tax and accounting firm. Holland also hosts a public television program produced by Holland Productions, Inc., and serves as a director of The Davis Foundation. Additionally, he is involved in agricultural activities through Holland Brothers Farms, LLC, which raises cattle and livestock. Holland Advisory Services primarily serves pre-retirees, retirees, their trusts, estates, and retirement accounts, as well as retirement plan sponsors. The firm employs an investment approach based on Modern Portfolio Theory and active strategic asset allocation, using a mix of indexed and actively managed mutual funds and ETFs, and integrates affiliated tax, trustee, and investment services.

Long-term care insurance Annuities Retirement income strategy Life insurance needs analysis Retirement withdrawal strategies Approaching retirement Retired
user avatar

Jenny H

Series 65

Ormond Beach, FL

Holland Advisory Services, Inc.

Jenny Hinkle is a financial advisor at Holland Advisory Services, Inc. with one year of industry experience. She holds a Series 65 designation and previously worked at Bank of America for nine years. Holland Advisory Services primarily serves pre-retirees, retirees, their trusts, estates, and retirement accounts, as well as retirement plan sponsors. The firm employs a Modern Portfolio Theory and asset-allocation-based investment strategy using a combination of indexed and actively managed mutual funds and ETFs, with portfolio adjustments made several times per year.

Long-term care insurance Annuities Retirement income strategy Life insurance needs analysis Retirement withdrawal strategies Approaching retirement Retired
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