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Holistic Finance LLC

Updated today

Client assets under management

$7,857,000

Clients

198

1% high-net worth

Advisors

4

of 5 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

50

Typical

Average account size

$39,682

About

Holistic Finance LLC provides investment advisory and financial planning services to individual clients across a range of wealth levels, including both non-high-net-worth and high-net-worth households. Its offerings include discretionary and non-discretionary portfolio management, ongoing financial planning, estate-planning support via an automated document platform, ERISA 3(21) retirement-plan advisory, and monitoring of assets held outside the firm.

The firm’s investment approach is goal- and risk‑based, using fundamental analysis to build strategies tailored to client time horizons and objectives, and it offers access to model portfolios through a third‑party marketplace and to third‑party money managers when appropriate. Client accounts are reviewed at least quarterly, with at least two planning check‑ins per year for AUM clients, and the firm serves as a liaison to and monitors the performance of recommended third‑party managers.

Holistic Finance is notable among its peers for having five or more offices despite a relatively modest asset base and for maintaining an affiliated insurance brokerage activity that can result in commission-based compensation and outside business referrals; these arrangements and the related conflicts are disclosed in the firm’s Form ADV. The firm also recently began providing advisory services and makes use of automated estate-document tools and referral relationships with third‑party managers and service providers, which it discloses and documents in its disclosures.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

General retirement planning General tax planning Cash flow / budgeting

Fee options

Fixed

Full Financial Plan fees range from $2,500 to $10,000; Estate Planning Support fees from $250 to $5,000

Percentage

$0 - $5,000,000: 1.00% annually $5,000,000.01 - $15,000,000: 0.75% annually $15,000,000.01+: 0.50% annually

Commissions

Insurance commissions from sales of investment related products

Project-based

Consultation Services at $250 per hour

Other

Account minimum: $100,000 Minimum fee: Financial planning ongoing fee minimum $5,000 per year Fee-only: Fixed fees for financial planning: $2,500 to $10,000; hourly consulting $250/hour; estate planning support fees $250 to $5,000

Main office location

Holistic Finance LLC

Ninole HI, United States

Number of offices

5

Most active in

Arizona · California · Colorado · Florida · Hawaii · Idaho · Indiana · Iowa · Louisiana · Minnesota · Missouri · Nebraska · Nevada · New Hampshire · New York · North Carolina · Ohio · Oklahoma · Oregon · Pennsylvania · South Dakota · Texas · Utah · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Ioulia G

Series 63, Series 66

Ballston Spa, NY

Holistic Finance LLC

Ioulia Guerin is a financial advisor at Holistic Finance LLC with eight years of industry experience. She holds Series 63 and Series 66 licenses and has worked at firms including Park Avenue Securities, Guardian Life Insurance Company, and Northwestern Mutual in various roles. In addition to her advisory work, she is involved in insurance sales and services through Holistic Finance LLC. Holistic Finance LLC provides investment advisory and financial planning services to a broad range of individual clients, including both non-high-net-worth and high-net-worth households. The firm employs a goal- and risk-based investment approach, incorporates fundamental analysis, and offers access to model portfolios and third-party money managers.

General retirement planning General tax planning Cash flow / budgeting
user avatar

Lawrence M

CFP®, CFA®, Series 65, Series 66

Lakeland, FL

Holistic Finance LLC

Lawrence Milford is a CFP® and CFA® with 13 years of industry experience. He is currently with Holistic Finance LLC in Lakeland, FL, where he has worked since 2026. Prior to that, he spent 12 years at Ernst & Young LLP. Holistic Finance LLC provides investment advisory and financial planning services to individual clients across a range of wealth levels, employing a goal- and risk-based investment approach that incorporates fundamental analysis and access to third-party model portfolios and money managers. The firm offers ongoing portfolio management and planning, including estate-planning support through an automated document platform.

General retirement planning General tax planning Cash flow / budgeting
user avatar

Michael W

Series 66

Ninole, HI

Holistic Finance LLC

Michael Wheelwright is a financial advisor at Holistic Finance LLC with three years of industry experience. He holds a Series 66 designation and previously worked at Mass Mutual Investors Services and MassMutual Life Insurance Company. Outside of his advisory role, he serves as an independent contract consultant for Student Loan Tutor LLC and is president of Reorganism LLC, a consulting and media production company. Holistic Finance LLC provides investment advisory and financial planning services to a diverse client base, offering goal- and risk-based strategies tailored to individual time horizons and objectives. The firm supports both high-net-worth and non-high-net-worth households through portfolio management, financial planning, and estate-planning tools.

General retirement planning General tax planning Cash flow / budgeting
user avatar

Scott H

Series 63, Series 66

St Louis, MO

Holistic Finance LLC

Scott Humphrey is a financial advisor at Holistic Finance LLC with two years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Claris Advisors LLC and Wells Fargo Clearing Services. Outside of advisory work, he is involved with insurance sales through Holistic Finance LLC. Holistic Finance LLC provides investment advisory and financial planning services to individual clients across various wealth levels. The firm employs a goal- and risk-based investment approach, offering portfolio management, ongoing planning, and estate-planning support, with regular reviews and access to third-party managers.

General retirement planning General tax planning Cash flow / budgeting
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