Hoffmann Hermanson

Hoffmann Hermanson provides investment management and related financial planning to a mix of individual clients, high‑net‑worth households, trusts, estates, charitable organizations and business retirement plans. The firm’s principal service is discretionary portfolio management, supplemented by planning services such as retirement, education, insurance, tax and estate planning; it charges asset‑based fees for managed accounts and does not impose a firmwide account minimum.

The firm builds client investor profiles by assessing financial goals, time horizon and risk tolerance, then implements portfolios using a blend of fundamental, technical and cyclical analysis. Advisers may use a wide range of instruments — including individual equities and bonds, ETFs and mutual funds, options and other derivatives, private equity, managed futures, diversified alternatives and cryptocurrency — and the managing partners review positions daily and household allocations at least quarterly.

A noteworthy feature is that certain advisers maintain individual insurance licenses and may personally sell life insurance outside the firm, with commissions and potential conflicts disclosed in the brochure; such insurance sales are generally presented as part of a broader wealth plan but are not overseen by the firm. For a small, two‑adviser firm with substantial assets under management, Hoffmann Hermanson’s explicit use of alternative investments and crypto exposure, combined with a formal requirement that advisers meet multiple professional or educational criteria, distinguishes its service mix from many peers.