Hillspring Financial, Inc.

Hillspring Financial provides fee‑based financial planning and investment management to individuals, retirement plans, trusts, estates, and small businesses, managing roughly $186 million across about 260 client relationships. Like many supported firms, it delivers portfolio management for individuals and ongoing financial planning consultations, typically charging fees based on assets under management.

The firm implements individualized strategies through its Private Asset Management (PAM) program and by engaging sub‑advisors and third‑party managers, serving as portfolio manager on AssetMark’s wrap platform and offering accounts on the Pacific Financial Group program. Accounts are generally reviewed at least annually (typically quarterly), trades are placed under a limited power of attorney, and Hillspring also provides ERISA 3(21) or 3(38) plan advisory services.

Noteworthy differences from many peers include sponsorship of a wrap‑fee program while maintaining non‑wrap third‑party platform options, and the firm’s principals’ ongoing licensure as insurance agents who may, on occasion, offer commissionable insurance products (a small portion of firm activity). The brochure also indicates the firm permits borrowing in separately managed accounts and uses third‑party standing letters of authorization with custodians—features that are relatively uncommon among similarly sized supported firms.