Highstreet Financial, LLC

The firm provides discretionary investment supervisory services to individuals, retirement plans, trusts, estates, charitable organizations, corporations, partnerships and other business entities. While the brochure emphasizes individual and retirement clients common to firms of this size, it also reports serving insurance-company clients, a client type that is relatively uncommon for supported firms.

High Street employs a quantitative, proprietary investment process called Dynamic Style Rotation to tilt allocations among equity and fixed income styles, and offers three managed account categories (Core 20, Core 150 and Core Annuity). Core 150 can include exchange-traded equities, fixed income and, in some cases, equity options, while Core Annuity is managed through variable annuity sub-accounts; the firm generally acts on a discretionary basis and conducts at least quarterly account reviews.

Noteworthy operational features disclosed in the brochure include the use of non-licensed associated persons (“Ambassadors”) who may receive an ongoing percentage of advisory fees for referrals and a practice of negotiating broker-dealer arrangements to secure research and best execution. The brochure also discloses a past CFTC matter involving an earlier commodity pool, which the firm’s founder disputed but resolved, and the founder’s outside business interests, both of which are identified and discussed in the firm’s ADV.