HighPoint Planning Partners

HighPoint Advisor Group serves individuals (including high‑net‑worth clients), pension and profit‑sharing plans, trusts, estates, charitable organizations, and corporate entities. The firm offers discretionary asset management, financial planning and consulting (including fixed, hourly, and retainer engagements), retirement plan advisory and participant education, and acts as sponsor and manager of a wrap‑fee program.

The firm constructs client investment policies through personal consultations and implements portfolios using fundamental analysis, allocating across mutual funds, ETFs, individual equity and debt securities, REITs, and, when appropriate, options and independent managers. HPAG also uses third‑party platforms and LPL‑sponsored program platforms (including SMA, model portfolio, unified managed account, and digital advisory programs) to deliver and consolidate advisory services for clients.

Notable features in the brochure include a layered ownership and affiliation structure—HPAG is owned through entities tied to Merchant Investment Management—which provides access to affiliated “Investment Solutions” and creates disclosed conflicts of interest. The firm also discloses a 2022 SEC settlement related to mutual fund share‑class selection and describes remedial measures, and many of its investment advisor representatives are dually registered with LPL and receive platform and transition assistance that can factor into custody recommendations; HPAG reports approximately $4.783 billion in discretionary assets under management.