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HIGH FALLS ADVISORS, Inc.

Updated today

Client assets under management

$685,137,651

Clients

784

27% high-net worth

Advisors

9

of 17 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

87

High

Average account size

$873,900

About

High Falls Advisors works primarily with individual and high‑net‑worth clients, providing discretionary portfolio management alongside financial planning, tax preparation, business‑planning advice and trustee/administration services. The firm manages a mix of custom equity portfolios and model-based accounts and also advises on retirement plan assets held outside its custodian through third‑party access arrangements.

Investment decisions are made and monitored by an internal investment committee that implements a suite of strategies, including ETF‑based core/index models with tax‑aware and ESG variants, American Funds‑based enhanced allocation models, Fidelity target allocation portfolios, and a retirement income strategy that blends multi‑asset income models with longer‑term allocations. Portfolios are actively managed and rebalanced on a regular schedule, and the firm uses third‑party platforms under limited discretionary authority for trading and tax‑loss harvesting on many accounts.

The firm is notable for maintaining an affiliated legal practice in which a senior compliance officer remains licensed to handle a limited number of legal and estate‑planning matters, and for having a substantial in‑house tax and trust capability with multiple advisors holding CPA/EA/PFS credentials and offering tax preparation services. Advisors at the firm are also licensed to sell insurance, the firm leverages third‑party technology partners for retirement‑plan access and trade execution, and while some advisors were historically registered representatives of broker‑dealers, the firm reports it no longer has advisors acting as broker‑dealer representatives.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

Retirement income strategy ESG / Sustainable investing Tax-loss harvesting Business exit / sale strategy General tax planning

Occupation focus

Founder/Business Owner

Fee options

Fixed

Financial planning fees range from $2,500 to $20,000 depending on complexity; tax preparation fees range from $575 to $15,000 depending on complexity.

Percentage

$0 - $1,500,000: 1.00% $1,500,001 - $3,000,000: 0.75% $3,000,001+: 0.50%

Commissions

Commissions on insurance products sold by licensed insurance agents within the firm.

Project-based
Other

Account minimum: $100,000.00

Main office location

HIGH FALLS ADVISORS, Inc.

180 South Clinton Ave, Suite 300

Rochester NY 14604, United States

Number of offices

1

Most active in

California · Florida · New York · North Carolina · Pennsylvania · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

James E

CFP®, Series 63, Series 65

Rochester, NY

HIGH FALLS ADVISORS, Inc.

James Englert is a CFP® professional with 28 years of experience in the financial industry. He has worked at Leigh Baldwin & Co., LLC since 2013 and has been with High Falls Advisors, Inc. since 2008. Englert is also an enrolled agent with the National Association of Enrolled Agents, providing IRS representation without compensation. High Falls Advisors, Inc. offers discretionary portfolio management and financial planning primarily for individual and high-net-worth clients, as well as small businesses, trusts, and charitable organizations. The firm integrates tax preparation, business planning, and trustee services into its offerings and utilizes model portfolios monitored by an in-house Investment Committee along with external technology and sub-advisors.

Retirement income strategy ESG / Sustainable investing Tax-loss harvesting Business exit / sale strategy General tax planning Founder/Business Owner
user avatar

Steven L

Series 65

Rochester, NY

HIGH FALLS ADVISORS, Inc.

Steven Luan is a financial advisor at High Falls Advisors, Inc. He holds a Series 65 designation and has been with the firm since 2023. Prior to joining High Falls Advisors, he worked at JB Hunt and Wells Fargo Advisors, and has experience in various roles outside the financial industry, including positions at Delta Sonic and Webster Recreational Center. High Falls Advisors provides discretionary portfolio management and financial planning primarily to individual and high-net-worth clients, as well as services for small businesses, trusts, and charitable organizations. The firm combines third-party model portfolios with in-house oversight and offers integrated tax preparation, business planning, and trustee services.

Retirement income strategy ESG / Sustainable investing Tax-loss harvesting Business exit / sale strategy General tax planning Founder/Business Owner
user avatar

Robert V

Series 65

Rochester, NY

HIGH FALLS ADVISORS, Inc.

Robert Vay is a Series 65-licensed financial advisor with 13 years of industry experience, currently serving at High Falls Advisors, Inc. in Rochester, NY. He has been with High Falls Advisors since 2006. High Falls Advisors provides discretionary portfolio management and financial planning services primarily to individual and high-net-worth clients, as well as small businesses, trusts, and charitable organizations. The firm employs model portfolios and pooled strategies, supported by an in-house Investment Committee and external specialists, and integrates tax preparation and trustee services within its advisory platform.

Retirement income strategy ESG / Sustainable investing Tax-loss harvesting Business exit / sale strategy General tax planning Founder/Business Owner
user avatar

James M

Series 63, Series 65

Rochester, NY

HIGH FALLS ADVISORS, Inc.

James Mcbride is a financial advisor with HIGH FALLS ADVISORS, Inc. in Rochester, NY, holding Series 63 and Series 65 credentials and bringing 34 years of industry experience. He has worked at HIGH FALLS ADVISORS since 2003 and previously spent six years with Leigh Baldwin & CO., LLC. Mcbride serves as Executive Director of the Bulrush Foundation and acts as a trustee to various trusts. HIGH FALLS ADVISORS provides discretionary portfolio management and financial planning primarily for individual and high-net-worth clients, as well as small businesses, trusts, and charitable organizations. The firm integrates investment management with tax preparation, business planning, and trustee/administrative services, utilizing model portfolios, third-party providers, and an in-house Investment Committee to manage client accounts.

Retirement income strategy ESG / Sustainable investing Tax-loss harvesting Business exit / sale strategy General tax planning Founder/Business Owner
user avatar

Annrandyl B

Series 63, Series 65

Rochester, NY

HIGH FALLS ADVISORS, Inc.

Annrandyl Beach is a financial advisor with HIGH FALLS ADVISORS, Inc. in Rochester, NY, holding Series 63 and Series 65 licenses and 21 years of industry experience. She has been with High Falls Advisors since 2006 and also works with Leigh Baldwin & CO., LLC. In addition to advisory services, she is involved in tax preparation within her firm. HIGH FALLS ADVISORS serves primarily individual and high-net-worth clients, as well as small businesses, trusts, and charitable organizations. The firm offers discretionary portfolio management alongside tax preparation, business planning, and trustee services, utilizing model portfolios, third-party providers, and an in-house Investment Committee for account monitoring and rebalancing.

Retirement income strategy ESG / Sustainable investing Tax-loss harvesting Business exit / sale strategy General tax planning Founder/Business Owner
user avatar

Deborah B

Series 63, Series 65

Rochester, NY

HIGH FALLS ADVISORS, Inc.

Deborah Bastow is a financial advisor at High Falls Advisors, Inc. with 28 years of industry experience. She holds Series 63 and Series 65 licenses and has been with High Falls Advisors since 2003. Bastow also serves as a co-trustee, assisting in coordinating financial and personal affairs, and works as a registered representative and annuity/insurance sales agent in a limited capacity. High Falls Advisors provides discretionary portfolio management and financial planning primarily to individual and high-net-worth clients, as well as small businesses, trusts, and charitable organizations. The firm combines model portfolios, third-party strategies, and in-house monitoring with integrated tax preparation and trustee services.

Retirement income strategy ESG / Sustainable investing Tax-loss harvesting Business exit / sale strategy General tax planning Founder/Business Owner
user avatar

Robert G

Series 66

Rochester, NY

HIGH FALLS ADVISORS, Inc.

Robert Granish is a financial advisor at High Falls Advisors, Inc. with six years of industry experience. He holds a Series 66 designation and has worked previously at Ameriprise Financial Services, Inc. and Axa Advisors, LLC. He is also a registered representative of Leigh Baldwin & Co. High Falls Advisors provides discretionary portfolio management and financial planning primarily for individual and high-net-worth clients, as well as small businesses, trusts, and charitable organizations. The firm integrates tax preparation, business planning, and trustee services into its advisory platform and employs both in-house and third-party resources to manage client accounts.

Retirement income strategy ESG / Sustainable investing Tax-loss harvesting Business exit / sale strategy General tax planning Founder/Business Owner
user avatar

Russell M

Series 63, Series 65, Series 66

Rochester, NY

HIGH FALLS ADVISORS, Inc.

Russell Mandrino is a financial advisor at High Falls Advisors, Inc. with 22 years of industry experience. He holds Series 63, 65, and 66 licenses and has worked at Leigh Baldwin & Co., LLC since 2013 while also being with High Falls Advisors since 2007. High Falls Advisors provides discretionary portfolio management and financial planning primarily to individual and high-net-worth clients, along with services for small businesses, trusts, and charitable organizations. The firm combines model portfolios and pooled strategies with an in-house Investment Committee and integrates tax preparation and trustee services into its advisory platform.

Retirement income strategy ESG / Sustainable investing Tax-loss harvesting Business exit / sale strategy General tax planning Founder/Business Owner
user avatar

Kenneth B

PFS™, Series 63, Series 65

Rochester, NY

HIGH FALLS ADVISORS, Inc.

Kenneth Burke is a financial advisor at High Falls Advisors, Inc. in Rochester, NY, holding the PFS™ designation along with Series 63 and Series 65 licenses. He has eight years of industry experience and has been with High Falls Advisors since 2014. High Falls Advisors provides discretionary portfolio management and financial planning primarily to individual and high-net-worth clients, as well as small businesses, trusts, and charitable organizations. The firm combines model portfolios and pooled strategies with integrated tax preparation, business planning, and trustee services.

Retirement income strategy ESG / Sustainable investing Tax-loss harvesting Business exit / sale strategy General tax planning Founder/Business Owner
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