HHL Wealth Advisors Inc. logo

HHL Wealth Advisors Inc.

Updated today

Client assets under management

$151,510

Clients

4

0% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

2

Very Low

Average account size

$37,878

About

HHL Wealth Advisors is a fee-only registered investment adviser that provides portfolio management, financial planning, and retirement plan consulting and management to individual clients and employer plan sponsors. The firm reports a very small client base and assets under management (about $142,600 discretionary and $8,900 non-discretionary as of December 31, 2024, covering four clients), indicating it currently serves primarily non–high-net-worth individuals.

The firm says it builds individualized investment policies and uses asset-allocation principles and Modern Portfolio Theory, combining passive and active funds and offering socially responsible (ESG) options when requested. Clients may engage the firm on discretionary or non-discretionary terms and choose one-time project-based planning or ongoing planning engagements; the firm also handles ERISA 3(21) consulting and 3(38) investment management for retirement plans.

Compared with peers, HHLWA discloses an operational affiliation with an accounting/tax practice (personnel maintain concurrent roles there and make cross-referrals), a feature that is uncommon among similar supported firms and may present potential conflicts that the brochure addresses. The firm also offers educational seminars (stated fees of $0–$100 per participant, educational only) and, despite its small scale, provides fiduciary retirement-plan services—both of which are less typical for firms in this cohort.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.) Charitable giving tax strategies

Occupation focus

Founder/Business Owner

Fee options

Fixed

Fixed fees for project-based financial planning starting at $1,000; fees negotiable and outlined in Advisory Contract.

Percentage

$0 - $1,000,000: 1.00% $1,000,001 - $3,000,000: 0.80% $3,000,001 - $10,000,000: 0.60% $10,000,001 - $15,000,000: 0.40% $15,000,001+: 0.25%

Other

Fee-only: Fixed fees for financial planning services, typically starting at $1,000 for project-based planning; ongoing planning fees range from $80 to $1,000 per month, negotiable.

Main office location

HHL Wealth Advisors Inc.

733 3 Rd Ave, Ste 1825

New York NY 10017, United States

Number of offices

1

Most active in

New York · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Cheng L

Series 63, Series 65

New York, NY

HHL Wealth Advisors Inc.

Cheng Luo is a financial advisor at HHL Wealth Advisors Inc. with two years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Cetera Financial Specialists LLC, Cetera Investment Advisers LLC, and Prime Number Capital, LLC. Outside of advising, Luo serves as an adjunct assistant professor teaching accounting courses at Baruch College and provides tax planning services through a related tax advisory business. HHL Wealth Advisors is a fee-only registered investment adviser serving individual clients and employer plan sponsors. The firm offers portfolio management, financial planning, and retirement plan consulting, using asset allocation and Modern Portfolio Theory with a mix of passive and active funds, including ESG options upon request.

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.) Charitable giving tax strategies Founder/Business Owner
user avatar

Congzhu Y

Series 65

New York, NY

HHL Wealth Advisors Inc.

Congzhu Yang is a financial advisor at HHL Wealth Advisors Inc. in New York, NY, holding a Series 65 designation with one year of industry experience. Prior to joining HHL Wealth Advisors, Yang worked at New York University and Zhejiang Gongshang University. Yang also serves as a financial associate at HHL Advisors Group, assisting with tax preparation for clients. HHL Wealth Advisors is a fee-only registered investment adviser that provides portfolio management, financial planning, and retirement plan consulting to individual clients and employer plan sponsors. The firm serves a small client base, emphasizing individualized investment policies using asset allocation and Modern Portfolio Theory, and offers socially responsible options upon request.

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.) Charitable giving tax strategies Founder/Business Owner
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