Herzog Financial Group, LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$48,265,037
Total clients
87
44% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
87
Average account size
$554,771
About
Herzog Financial Group, LLC provides financial planning and wealth management to individuals, families, small business owners and retirees, offering hourly planning services as well as discretionary and non‑discretionary portfolio management. The firm typically applies a $500,000 portfolio guideline (which it may waive in certain circumstances) and serves roughly 87 clients with about $48 million in assets under management.
Herzog’s investment process emphasizes strategic asset allocation combined with active selection of mutual funds, ETFs, individual equities and investment‑grade municipal, government and corporate bonds (generally BBB+ or comparable). The firm applies fundamental and cyclical analysis to develop a client‑specific Investment Plan and states that it operates as a fee‑only fiduciary without charging performance‑based fees.
The firm’s brochure discloses a past consent order and a small fine related to a late state registration with Illinois, a regulatory event that the firm reports as resolved—an uncommon disclosure among peers. Herzog also discloses potential conflicts tied to soft‑dollar benefits from custodians, maintains personal‑trading timing restrictions to address trading conflicts, and does not accept proxy‑voting authority, leaving votes to clients.
Client services
Financial planning
Portfolio management
Expertise
General retirement planning
Income planning
General tax planning
Retirement plans for business owners (SEP, solo 401k)
Wealth management
Occupation focus
Founder/Business Owner
Retired
Fee options
Flat annual fee for discretionary portfolio management may be charged as agreed upon by client
$0 - $500,000: 1.25% $500,001 - $2,000,000: 1.00% $2,000,001 - $5,000,000: 0.75% $5,000,001+: 0.50%
$250 per hour for financial planning services, invoiced monthly or upon project completion, negotiable or waivable
Account minimum: $500,000 Fee-only: Fee-only, no commissions, compensated solely by clients
Main office location
Herzog Financial Group, LLC
3636 S. Geyer Road, Suite 100
Saint Louis MO 63127, United States
Number of offices
1
Most active in
Herzog Financial Group, LLC has reported serving >5 clients in these states in the last 12 months.
Illinois · Missouri
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Not sure where to start?
We'll help you think it through – whether you ultimately need an advisor or not.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")