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Hershey Financial Advisers, LLC

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Client assets under management

$150,558,909

Clients

499

5% high-net worth

Advisors

4

of 6 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

125

Very High

Average account size

$301,721

About

Hershey Financial Advisers, LLC provides investment management, comprehensive financial planning, and insurance solutions to individuals (including high‑net‑worth clients), institutional investors, business entities, trusts, and charitable organizations. The brochure indicates the firm manages roughly $150.4 million on a discretionary basis and about $1.27 million on a non‑discretionary basis for several hundred client relationships.

The firm employs model‑based strategies, offering a Strategic Asset Management (SAM) service focused on calibrated asset allocations from conservative income to all‑equity portfolios, and an Active Management Program (AMP) that repositions assets using multiple research services and quantitative models. Portfolios may include mutual funds, ETFs, and individual securities, and trading frequency varies by strategy—AMP positions are reviewed and adjusted as frequently as every 30 to 150 days while SAM emphasizes periodic rebalancing to target risk levels.

A noteworthy feature is that some investment adviser representatives are dually registered as representatives of Leigh Baldwin & Company, LLC (a FINRA member broker‑dealer) and are also licensed insurance agents, which allows the firm to implement recommendations through commissionable brokerage and insurance products; the brochure discloses these dual roles and related conflicts and describes efforts to segregate fee‑only business (for example, use of Charles Schwab for fee accounts). The firm also documents use of third‑party managers, solicitation arrangements for referrals, and the limited operational use of AI assistants for client data aggregation and reporting.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

General retirement planning Income planning Tax-loss harvesting Active portfolio management ESG / Sustainable investing

Occupation focus

Founder/Business Owner Retired

Fee options

Fixed

Financial planning services may be negotiated as fixed fees; no specific amounts stated

Percentage

$0 - $500,000: .50% - 2.00% $500,001 - $1,500,000: .5% - 1.75% $1,500,001 - $3,000,000: .5% - 1.50% $3,000,001+: .5% - 1.25%

Commissions

Commissions possible on accounts opened at affiliated broker-dealer Leigh Baldwin & Co., LLC; commission from sales of insurance and annuity products

Project-based

Hourly fees ranging from $150 to $250 per hour for investment planning services

Other

Fee-only: Investment advisory fees charged as percentage of assets; Schwab platform considered fee-only program; no commissions received on mutual funds via Schwab

Main office location

Hershey Financial Advisers, LLC

120 North Pointe Blvd, Suite 300

Lancaster PA 17601, United States

Number of offices

3

Most active in

Florida · Maryland · North Carolina · Pennsylvania · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Matthew B

Series 63, Series 65

Lancaster, PA

Hershey Financial Advisers, LLC

Matthew Berry is a financial advisor with Hershey Financial Advisers, LLC in Lancaster, PA, holding Series 63 and Series 65 credentials and possessing 10 years of industry experience. He has served as a pastor at Lampeter Church of the Brethren since 2011. Hershey Financial Advisers provides investment management, financial planning, and insurance solutions to individual and institutional clients. The firm employs model-based programs and an active management approach to deliver tailored advice across a range of portfolio strategies.

General retirement planning Income planning Tax-loss harvesting Active portfolio management ESG / Sustainable investing Founder/Business Owner Retired
user avatar

Greg B

Series 63, Series 65

Lancaster, PA

Hershey Financial Advisers, LLC

Greg Boll is a financial advisor with Hershey Financial Advisers, LLC, holding Series 63 and Series 65 licenses and bringing 25 years of industry experience. He has worked at Leigh Baldwin & Co., LLC since 2011. Outside of his advisory role, he serves as treasurer for Cocolico Community Chapel. Hershey Financial Advisers provides investment management, comprehensive financial planning, and insurance solutions to individual, institutional, and charitable clients. The firm offers model-based programs emphasizing asset allocation and active management, serving approximately 591 clients with $139.3 million in discretionary assets under management.

General retirement planning Income planning Tax-loss harvesting Active portfolio management ESG / Sustainable investing Founder/Business Owner Retired
user avatar

Gerard C

Series 63, Series 65

Lancaster, PA

Hershey Financial Advisers, LLC

Gerard Clunan Jr. is a financial advisor with Hershey Financial Advisers, LLC and holds Series 63 and Series 65 licenses. He has 26 years of industry experience, including 25 years at Hershey Financial Advisers and Leigh Baldwin & Co., LLC. Outside of his advisory work, he serves as president of both the Gate Club and Gideons International of Pennsylvania, and is a board member of the Student Life Center at Temple University. Hershey Financial Advisers provides investment management, financial planning, and insurance solutions to individual, institutional, and charitable clients. The firm offers model-based investment programs and individualized financial plans, managing approximately $139 million in discretionary assets for nearly 600 clients.

General retirement planning Income planning Tax-loss harvesting Active portfolio management ESG / Sustainable investing Founder/Business Owner Retired
user avatar

Nicholas B

Series 63, Series 65

Lancaster, PA

Hershey Financial Advisers, LLC

Nicholas Brightbill is a financial advisor at Hershey Financial Advisers, LLC with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Leigh Baldwin & Co., LLC since 2016 alongside his tenure at Hershey Financial Advisers beginning in 2014. Brightbill is a 25% owner of Hershey Financial Advisers and dedicates part of his time to the firm’s related insurance and financial services activities. Hershey Financial Advisers provides investment management, comprehensive financial planning, and insurance solutions to individual clients, institutional investors, business entities, trusts, and charitable organizations. The firm employs model-based programs and active management strategies, managing approximately $139.3 million in discretionary assets for about 591 clients.

General retirement planning Income planning Tax-loss harvesting Active portfolio management ESG / Sustainable investing Founder/Business Owner Retired
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