Herrick Portfolio Management Co.

Herrick Portfolio Management Co. provides financial planning, consulting, and discretionary investment management to individuals and a range of client types, including pension and profit-sharing plans, trusts, estates, charitable organizations and corporate entities. Engagements are set out in written agreements and client assets are custodied at a financial institution that delivers regular account statements, with the firm supplementing those statements with quarterly reports.

The firm’s investment process is primarily technical in orientation, centered on point-and-figure and other charting techniques with daily monitoring to identify market, sector and security trends; portfolios may include individual equities, ETFs (including leveraged funds), mutual funds, and fixed income, and can incorporate inverse positions or margin when authorized. Services are tailored to individual client objectives and risk tolerances, with discretionary trading authority commonly used and at least quarterly reviews and reporting.

Two features that distinguish the firm from most independent advisers are disclosed in its brochure: it manages institutional-type accounts in addition to individual clients, and it recorded a civil lawsuit that was resolved by a stipulated judgment in 2019—an uncommon disclosure event for firms in this peer group. The brochure also emphasizes a long-standing, chart-driven trading methodology and a small client base, which together shape how the firm implements and monitors client portfolios.