Herr Capital Management LLC

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Client assets under management

$72,427,502

Clients

112

32% high-net worth

Advisors

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

Typical

Average account size

$646,674

About

Herr Capital Management, LLC is an independent wealth management firm that serves individuals and families as well as banks, pension and profit‑sharing plans, trusts, estates, charitable organizations and businesses. The firm provides comprehensive financial planning, discretionary and non‑discretionary investment management, retirement‑plan consulting, and a third‑party class‑action monitoring and claims service through Chicago Clearing Corporation.

Herr Capital employs a range of active allocation models and customizable portfolios — including named strategies such as Income Navigator, several Active Tilt allocations, Focused Dividend, and an aggressive “LobbyPops” strategy — and may use ETFs, mutual funds, options, margin, and illiquid alternatives where appropriate. Financial planning and advisory engagements are offered on retainer, fixed‑fee or hourly bases, and accounts can be managed at the household level with documented investment policy statements and periodic reviews.

Notable distinctions drawn from the firm’s disclosures include advisers’ roles as licensed insurance agents and affiliated marketing names (1903 Agency and ProtectedIRA) and an arrangement to facilitate annuity/insurance broker‑of‑record changes through Halo Securities/Halo Investing Insurance Services; those activities can result in commission compensation and are disclosed as potential conflicts. The firm also emphasizes employer/participant education and informational outreach as part of its retirement‑plan services and has added formal class‑action monitoring via Chicago Clearing Corporation, practices that are less common among similarly sized peers.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops Consulting

Expertise

Active portfolio management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Tax strategies for small businesses

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

Financial planning fixed fees with minimum $3,500 annually (or $291.67/month); fees negotiable; Retainer agreements at discretion of firm.

Percentage

$50,000 - $149,999: 1.55% annually $150,000 - $499,999: 1.35% annually $500,000 - $999,999: 1.20% annually $1,000,000 - $1,999,999: 1.00% annually $2,000,000 - $4,999,999: 0.90% annually $5,000,000+: Negotiable

Commissions

Advisors are licensed insurance agents and may receive commissions from insurance product sales; clients are not required to purchase products through the firm.

Project-based

Professional time: $350/hour; Administrative time: $85/hour; rates negotiable.

Other

Minimum fee: Minimum annual fee may apply; some clients with low account balances may pay up to 2% to meet minimum annual fee. Fee-only: Fees are negotiable at the sole discretion of Herr Capital Management, LLC.

Main office location

Herr Capital Management LLC

10231 S. Western Avenue, Suite 1 A

Chicago IL 60643, United States

Number of offices

Most active in

Illinois · Indiana · Pennsylvania · Texas

Disclosures

Business activities & affiliations

Is active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Is not active or affiliated with:

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure

Quick links

LinkedIn Facebook Website 312-697-1600

Advisors at this firm

Melissa O

Series 63, Series 65

Chicago, IL

Herr Capital Management LLC

Melissa Osika is an investment advisor with Herr Capital Management LLC in Chicago, IL, holding Series 63 and Series 65 licenses and bringing 19 years of industry experience. She has worked at Herr Capital Management since 2017 and previously held positions at American Portfolios Financial Services, Inc., SSN Advisory, Inc., and Securities Service Network. In addition to her advisory role, she is a licensed insurance agent offering life, health, disability, long-term care, and fixed annuities. Herr Capital Management LLC is a private wealth advisory firm serving individuals, families, trusts, estates, charitable organizations, and employer-sponsored retirement plans. The firm employs a disciplined investment process with strategic and tactical allocation adjustments and offers financial planning, discretionary investment management, and retirement-plan consulting.

Active portfolio management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Tax strategies for small businesses Founder/Business Owner Executive

Terrence H

CFP®, Series 63, Series 65

Chicago, IL

Herr Capital Management LLC

Terrence Herr is a CFP® with 31 years of industry experience, currently serving as a financial advisor at Herr Capital Management LLC in Chicago, IL. He has been with Herr Capital Management since 2000 and has also worked at American Portfolios Financial Services, Inc. since 2010. Outside of advisory services, he is involved in insurance sales as an independent agent and owns ProtectedIRA.com, which sells fixed insurance products. Herr Capital Management, LLC is a private wealth advisory firm serving individuals, families, trusts, estates, charitable organizations, and employer-sponsored retirement plans. The firm provides financial planning, discretionary investment management, and retirement-plan consulting, employing a disciplined investment process with options including income-focused, equity-tilt, and faith-based strategies.

Active portfolio management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Tax strategies for small businesses Founder/Business Owner Executive

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