Heronwood Capital LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$14,286,994
This total excludes 13 entity clients. Entities are clients such as corporations, partnerships, or trusts.
Clients
12
67% high-net worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
12
LowAverage account size
$1,190,583
About
Heronwood Capital serves a small book of individual, trust, institutional, corporate and charitable clients through tailored consulting and asset-management engagements. The firm’s consulting services cover a broad range of limited-scope projects—estate planning, real estate investment opportunities, private placements and private equity, structured finance, lending, business development and mergers and acquisitions—while its asset management work is offered on both discretionary and non-discretionary terms.
The firm’s investment approach is client‑specific, matching portfolios to stated time horizons and investment comfort levels and allocating across ETFs, stocks, fixed income, options, private placements and other instruments; it may use short selling, margin and hedging and can move to cash as market conditions warrant. A large majority of the firm’s assets are managed on a non‑discretionary basis, and Heronwood commonly acts as a third‑party advisor to existing advisor/client relationships rather than as sole implementer.
Distinctive features for a single‑advisor independent firm include a small number of accounts combined with a high non‑discretionary AUM concentration and work for institutional and corporate clients. The brochure also discloses several conflicts and operational nuances that set the firm apart from peers—recommendations tied to prior relationships with a major broker, acceptance of compensation for some product sales, and occasional investments made using the firm’s own balance sheet—which the firm says it discloses to and seeks to mitigate with clients.
Client services
Portfolio management
Consulting services
Expertise
Wealth management
Real estate investing
Private / alternative investments
Options & derivatives strategies
Fee options
Fixed fees for discretionary and non-discretionary client accounts, negotiable and set within investment agreement
May accept compensation for sale of securities or mutual funds; disclosed prior to recommendation
Hourly fees typically range from $500 to $2000 per hour, negotiable
Account minimum: $1,000,000 Fee-only: Hourly fees typically range from $500 to $2000 per hour, negotiable; fixed fees also negotiable, set within investment agreement
Main office location
Heronwood Capital LLC
Bluemont VA, United States
Number of offices
1
Most active in
Heronwood Capital LLC has reported serving >5 clients in these states in the last 12 months.
District of Columbia · Maryland · Virginia
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
Forms ADV
Quick links
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